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LINGUIST List 21.2212

Thu May 13 2010

Confs: Applied Ling, Discourse Analysis, Pragmatics/Belgium

Editor for this issue: Amy Brunett <brunettlinguistlist.org>

LINGUIST is pleased to announce the launch of an exciting new feature: Easy Abstracts! Easy Abs is a free abstract submission and review facility designed to help conference organizers and reviewers accept and process abstracts online. Just go to: http://www.linguistlist.org/confcustom, and begin your conference customization process today! With Easy Abstracts, submission and review will be as easy as 1-2-3!
        1.    Lieven Buysse, Languages in Business Education

Message 1: Languages in Business Education
Date: 13-May-2010
From: Lieven Buysse <lieven.buyssehubrussel.be>
Subject: Languages in Business Education
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Languages in Business Education

Date: 24-Jun-2010 - 26-Jun-2010
Location: Brussels, Belgium
Contact: Lieven Buysse
Contact Email: lbehubrussel.be
Meeting URL: http://research.hubrussel.be

Linguistic Field(s): Applied Linguistics; Discourse Analysis; Pragmatics

Meeting Description:

The first international conference on 'Languages in Business Education' provides
a unique opportunity for all those involved in Languages and Business to
exchange ideas, share experiences and outline opportunities for future research.

The conference is open to anybody involved in 'Language and Business' issues,
including both young and experienced researchers, PhD students, post-doctoral
researchers, and professionals from business, government and non-governmental
institutions. The conference will be in English, but research may be related to
any language.

Call for Participation:


Thursday 24 June 2010


HUB, Stormstraat 2, Foyer, EHSAL 3, 6th floor

9:30 a.m. - 10:00 a.m.

10:00 a.m. - 10:10 a.m.

10:10 a.m. - 10:30 a.m.
Introduction: Ludo Teeuwen, Dean of Faculty of Language and Literature (HUB,
University College Brussels)

10:30 a.m. - 12:00 a.m.
Keynote 1: Andreu van Hooft (Radboud University Nijmegen, The Netherlands): The
Jasmine Bough or Statistical Significance? Intercultural Communication and
Second Language Acquisition in a Business Context: Research and Educational

12:00 a.m. - 1:30 p.m.

1:30 p.m. - 3:30 p.m.
Session 1: Acquisition of Intercultural Competence in Business Language Training

1) Lut Lams / Martine Van Goubergen (HUB, University College Brussels): Teaching
Intercultural Communication as a General Course or for Special Purposes: Some

2) Audrey Fromont (KULeuven): Between the Far East and the Old Continent: Levels
of Language Proficiency in Business Education

3) Nasser Abdullah Bin Ghali (King Saud University, Saudi Arabia): How Culture
and Language Differences Influence Business Negotiations between Arabs and Others

4) Tamara Sladoljev-Agejev/Borka Lekoj Lubina (University of Zagreb): Cultural
Differences and Academic Writing in English: Implications for Teaching a
Business English course

3:30 p.m. - 4:00 p.m.
Coffee and refreshments

4:00 p.m. - 5:30 p.m.
Session 2: Levels of Language Proficiency in Business Education

5) Lieven Buysse (HUB, University College Brussels): The Business of
Pragmatics. The Case of Discourse Markers in the Speech of Students of Business

6) Elke Van Steendam (HUB, University College Brussels): Improving Text
Coherence: Effects of Collaborative Revision Conditions on Writing Quality in EFL

7) Ieda María Alves (University of São Paulo): Brazilian Portuguese Terminology
of Economics: between Vernacular Creations and Globalization

7:00 p.m.
Conference dinner

Friday 25 June 2010


KVBA (Royal Flemish Academy of Belgium for Science and Arts), Paleis der
Academiën, Hertogsstraat 1, 1000 Brussel (meeting point: Infodesk HUB,
Stormstraat 2, 8.45 a.m.)

9:30 a.m. - 11:00 a.m.
Keynote 2: Marie-Thérèse Claes (ICHEC, Brussels)
Language, Culture and Case Studies

11:00 a.m. - 11:30 a.m.
Coffee and refreshments

11:30 a.m. - 1:00 p.m.
Session 3: Teaching Practice in Business Language Education

8) Claire Elizabeth Wallis (University of Cagliari): Innovation in Business
English Teaching: The Use of Authentic Non-Didactic Materials

9) Marta Tryzna (American University of the Middle East, Kuwait): Adapting the
Experience Economy to Teaching Business Communication

10) Kris Buyse (KULeuven, Lessius Hogeschool Antwerpen): Effective Language
Learning in LSP Contexts: What Most Handbooks and Courses Do Not But Should Do

1:00 p.m. - 2:30 p.m.

2:30 p.m. - 4:00 p.m.
Keynote 3: Bob Wilkinson (University of Maastricht, The Netherlands): What if
all Business Education were in English, Would We Notice the Difference?

4:00 p.m. - 4:30 p.m.
Coffee and refreshments

4:30 p.m. - 6:30 p.m.
Session 4: Curriculum Design and CLIL

11) Jane Kassis-Henderson (ESC Europe Business School, Paris) / Philippe Lecomte
(ESC Toulouse) School / Mary Vigier (ESC Clermont-Ferrand): Communication in
Multicultural Teams: Using Research in Management to Professionalize the
Curriculum in French Graduate Business Schools

12) Sylvie De Cock / Philippe Hiligsmann (Université Catholique de Louvain):
Master in Multilingual Communication: Looking Back, Looking Ahead

13) Macarena Gonzalo / María Isabel Mansilla / María Elena Romero (European
University Miguel de Cervantes, Valladolid): English Language in the Curricula
of Business Programmes Adapted to Bologna: the Case of Spain

14) Nadja Wilhelmer / Barbara Unterberger (Vienna University of Economics and
Business): Establishing Best Practice Guidelines for CLIL Business Courses at
Austrian Universities

6:30 p.m.
Closing statement

7:00 p.m.

Saturday 26 June 2010

10:00 a.m. - 12:30 a.m.
Visit to the Magritte museum, Koningsplein, Brussels


The registration fee for all participants amounts to 100 euros. For the
conference dinner on Friday an extra amount of 60 euros is due. All conference
participants are required to register for the conference.

To register please send the completed registration form that can be found on the
conference website (http://research.hubrussel.be) "Languages in Business
Education") to lbehubrussel.be.

The registration fee should be paid by bank transfer to:

IBAN: BE97 3100 0047 1649
Please mention: "Conference Languages in Business Education".

As soon as we receive your payment and personal information, you will receive a
confirmation by e-mail.

All participants will receive a certificate of attendance.

Deadline for registration: 1 June 2010.

Conference venue:

On Thursday the conference is hosted at HUB's city campus (Stormstraat 2 - 1000
Brussel), and on Friday in the "Palace of the Academies" (Hertogstraat 1 - 1000
Brussel). Both are situated in the heart of Brussels, the capital of Europe.
More details can be found on the conference website (http://research.hubrussel.be).

Practical information:

All practical information can be retrieved from the conference website:


Further information can be obtained from the conference organizers at:


Scientific Committee:

Lut Baten (K.U.Leuven)
Marie-Thérèse Claes (ICHEC)
Geert Jacobs (University of Ghent)
Lies Sercu (K.U.Leuven)
Erwin Snauwaert (HUB and K.U.Leuven)
Luuk Van Waes (University of Antwerp)

Organizational Committee:

Lieven Buysse (HUB)
Machteld Castelein (HUB)
Karoline Claes (HUB)
Maarten Hulselmans (HUB)
Geert Jacobs (University of Ghent)
Lies Sercu (K.U.Leuven)
Erwin Snauwaert (HUB and K.U.Leuven)
Jan Roelans (HUB and K.U.Leuven)
Jan Van Hove (HUB and K.U.Leuven)

The conference organizers gratefully acknowledge the financial support of HUB
and the Royal Flemish Academy of Belgium for Science and the Arts (KVAB).
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