LINGUIST List 21.4757 Fri Nov 26 2010 Books: Applied Linguistics/General Linguistics/Translation: Torresi Editor for this issue: Fatemeh Abdollahi <fatemehlinguistlist.org> New! Visit LL's Multitree project for over 1000 trees dynamically generated from scholarly hypotheses about language relationships:             http://multitree.linguistlist.org/ Links to the websites of all LINGUIST's supporting publishers are available at the end of this issue. Directory         1.     Ken Baker , Translating Promotional and Advertising Texts: Torresi Message 1: Translating Promotional and Advertising Texts: Torresi Date: 18-Nov-2010 From: Ken Baker <StJeromecompuserve.com> Subject: Translating Promotional and Advertising Texts: Torresi E-mail this message to a friend Title: Translating Promotional and Advertising Texts Series Title: Translation Practices Explained Published: 2010 Publisher: St. Jerome Publishing Ltd                 http://www.stjerome.co.uk Book URL: http://www.stjerome.co.uk/books/b/126/ Author: Ira Torresi Paperback: ISBN: 9781905763207 Pages: 200 Price: U.K. £ 25.00 Abstract: Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: that of persuading the reader to buy something, be it a product or a lifestyle, or to act in a particular way, from taking preventive measures against health risks to employing one candidate in preference to another. Consequently, their translation requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving that persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers different areas of personal promotion, business to business promotion, institutional and business to consumer promotion, including advertising. Numerous examples from a wide variety of languages and media, taken from the author's own professional experience and from real-life observation, are provided throughout. The volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It will be of interest to undergraduate and postgraduate students, but also freelance and in-house translators, as well as other professionals working in sales, public relations or similar departments whose responsibilities include involvement in the management of multilingual advertising and promotion activities. Linguistic Field(s): Applied Linguistics                             General Linguistics                             Translation Written In: English (eng ) See this book announcement on our website: http://linguistlist.org/pubs/books/get-book.cfm?BookID=51591 New! 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