LINGUIST List 21.631|
Sun Feb 07 2010
Calls: Applied Ling, General Ling, Socioling/Germany
Editor for this issue: Kate Wu
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Impact of Globalisation on Business Communication
Message 1: Impact of Globalisation on Business Communication
From: Theo Bungarten <theo.bungartenuni-hamburg.de>
Subject: Impact of Globalisation on Business Communication
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Full Title: Impact of Globalisation on Business Communication
Short Title: 9th AELFE
Date: 19-Sep-2010 - 22-Sep-2010
Location: Hamburg, Germany
Contact Person: Theo Bungarten
Meeting Email: theo.bungartenuni-hamburg.de
Web Site: http://www.arbuk.de
Linguistic Field(s): Applied Linguistics; General Linguistics; Sociolinguistics
Call Deadline: 15-Mar-2010
The call for "Globalization", the global focus and entanglement of local,
regional and national aspects of life, is spearheaded by politicians and
economists. Their political-philosophical debates focus on the controversy
between neo-liberal economic policies and a social-political view of life (e.g.,
P. Bourdieu). The impact of globalization has many effects on national
language(s) as well as on local and global communicative behavior. Globalization
has many effects on language. Language in turn is the most important
representative and vehicle of culture and, as such, influences many aspects of
social reality. The arbuk (the Business Communication Section at the Department
of German Language and Culture) at the University of Hamburg announces the IX
AELFE Conference in Hamburg (Germany). The aim of this conference is to identify
questions and to find answers on the influence of globalization on language, the
language of national economies and international business communication and on
the implications for language education in native and foreign language courses.
The main areas of interest for the conference are as follows:
-The history of European Business Linguistics and of the historical
-Social-psychological, political and ethical aspects of business metaphors,
terms for special purposes and internationally-used business terms.
-Language as money. The language of economics and the economics of language
-Intercultural interactions, conversation, texts and genres in business.
-Translating and interpreting as acts of transfer in business
-The education of speaking, writing and communicating in local and global settings.
-Global information and communication technology in business.
-One common language, lingua franca or a diversity of languages.
-Acquiring native and foreign language competence in global business settings.
-Foreign language needs and use as well as multilingualism in business.
-National, hegemonic and global politics of uni- and multilingualism in business
Beyond the central theme of the influence of globalisation on business
communication, contributions which examine the research and teaching of
specialist language in other areas - and contribute to the understanding of
specialist communication in a global context - are welcome.
Call for Papers
Paper proposals should consist of a 300-word abstract to be sent both to the
coordinator of the relevant panel (see below) and to the conference organiser
(theo.bungartenuni-hamburg.de) by 15th March 2010. Those participants wishing
to propose a workshop discussion should send their proposals, including the
topic, the proposed speakers and the lead speaker, together with a 300-word
abstract by the same date.
The languages of the conference are English, French, German, Italian, Portuguese
and Spanish - corresponding to the intention of EU language politics vis-à-vis
the promotion of multilingualism and cultural diversity.
Miguel Ruiz (Universitat Jaume I - mruizang.uji.es )
Lluïsa Gea (Universitat Jaume I - geaang.uji.e)
Terminology and lexicology:
Ángel Felices (Universidad de Granada - afelicesugr.es )
Chelo Vargas (Universitat d'Alacant - Chelo.Vargasua.es )
Silvia Molina (Universidad Politécnica de Madrid - silvia.molinaupm.es)
Pedro Fuertes (Universidad de Valladolid - pedrotita.emp.uva.es)
Application of ICT (Information and Communications technology):
Carmen Rueda (Universitat Politècnica de Catalunya - m.del.carmen.ruedaupc.edu)
Elisabet Arnó (Universitat Politècnica de Catalunya - (elisabet.arnoupc.edu)
Didactics und language acquisition:
Carmen Sancho (Universidad Politécnica de Madrid - carmen.sguindaupm.es)
Pilar Durán (Universidad Politécnica de Madrid - pilar.duranupm.es)
Cognitive linguistics and specialist language
Rafael Alejo (Universidad de Extremadura - ralejounex.es )
Georgina Cuadrado (Universidad Politécnica de Madrid georgina.cuadradoupm.es)
Beyond the area of business communication, contributions which examine the
research and teaching of specialist language and which contribute to the
understanding of specialist communication in a global context are also welcome.
Further information, including deadlines, registration procedures and
registration fees, conference benefits, hotel and travel information, tourist
recreational programmes, programme highlights, the final conference programme
and publication of conference proceedings will soon be available through the
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