From: Andrew Pantos <ajpantosrice.edu>
Subject: Measuring Implicit and Explicit Attitudes Toward Foreign-accented Speech
E-mail this message to a friend
Institution: Rice University
Program: Department of Linguistics
Dissertation Status: Completed
Degree Date: 2010
Author: Andrew Pantos
Dissertation Title: Measuring Implicit and Explicit Attitudes Toward Foreign-accented Speech
Subject Language(s): English (eng)
The purpose of this research was to investigate the nature of listeners' attitudes toward foreign-accented speech and the manner in which those attitudes are formed. This study measured 165 participants' implicit and explicit attitudes toward US- and foreign-accented audio stimuli. Implicit attitudes were measured with an audio Implicit Association Test. The use of audio stimuli as repeated tokens for their phonological attributes represents an innovation in IAT methodology. Explicit attitudes were elicited through self-report. The explicit task was contextualized as a fictional medical malpractice trial; participants heard the recorded audio testimony of two actors (one US-accented and one Korean-accented) portraying opposing expert witnesses. Four test conditions counterbalanced across participants were created from the recordings. Participants rated the experts on fourteen dependent variables ('traits'): believability,
credibility, judgment, knowledge, competence, trustworthiness, likeability, friendliness, expertise, intelligence, warmth, persuasiveness, presentation style, and clarity of presentation. Participants were also asked for their attitudes toward the speakers relative to each other (i.e., Which doctor would you side with in this dispute?). The question of speaker preference was posed as a binary choice, an 11-point slider scale measure, and two confirmation questions asking participants to state how fair they thought an outcome for each party would be. This study's hypothesis that participants' implicit and explicit attitudes toward the same speech would diverge was confirmed. The IAT results indicated an implicit bias [D=.33, p<.05] in favor of the US-accented speaker, while the self-report results indicated an explicit bias [F(2,121)=3.969, p=.021, η2=.062] in favor of the foreign-accented speaker in the slider scale and confirmation questions [F(2,121)=3.708, p=.027, η2=.058, and F(2,121)=3.563, p=.031, η2=.056].
While the binary choice question showed a trend toward favoring the foreign-accented speaker, the result was not significant. No discernible pattern was found to exist in attitudes toward the speaker by trait. This study's findings argue for the recognition of both implicit and explicit attitude constructs and the integration of implicit attitudes measurement methodologies into future language attitudes research. Additional theoretical implications of these findings for future language attitudes research are also discussed, including implications for selecting an appropriate cognitive processing model.
This Year the LINGUIST List hopes to raise $67,000. This money will go to help
keep the List running by supporting all of our Student Editors for the coming year.
See below for donation instructions, and don't forget to check out Fund
Drive 2011 site!
There are many ways to donate to LINGUIST!
You can donate right now using our secure credit card form at
Alternatively you can also pledge right now and pay later. To do so, go to:
For all information on donating and pledging, including information on how to
donate by check, money order, or wire transfer, please visit:
The LINGUIST List is under the umbrella of Eastern Michigan University and as
such can receive donations through the EMU Foundation, which is a registered
501(c) Non Profit organization. Our Federal Tax number is 38-6005986. These
donations can be offset against your federal and sometimes your state tax return
(U.S. tax payers only). For more information visit the IRS Web-Site, or contact
your financial advisor.
Many companies also offer a gift matching program, such that they will match
any gift you make to a non-profit organization. Normally this entails your
contacting your human resources department and sending us a form that the
EMU Foundation fills in and returns to your employer. This is generally a simple
administrative procedure that doubles the value of your gift to LINGUIST, without
costing you an extra penny. Please take a moment to check if your company
operates such a program.
Thank you very much for your support of LINGUIST!
Read more issues|LINGUIST home page|Top of issue