Date: 11-Mar-2011
From: Julia Ulrich <julia.ulrich degruyter.com>
Subject: Zeitschrift für Angewandte Linguisitk Vol. 54, No. 1 (2011)
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Publisher: De Gruyter Mouton
http://www.degruyter.com/mouton
Journal Title: Zeitschrift für Angewandte LInguistik
Volume Number: 54
Issue Number: 1
Issue Date: 2011
Main Text:
Zeitschrift für Angewandte Linguistik
Volume: 54, Number: 1 (March 2011)
The above issue is now available online at:
http://www.reference-global.com/toc/zfal/2011/54
Editorial
Multimodale Werbekommunikation – Theorie und Praxis
Hartmut Stöckl
Strategien der Vertextung in Werbetexten
Stephan Stein
Kontinuität und Diskontinuität in der Werbung – am Beispiel von Werbeanzeigen
für Zahnpflegeprodukte
Andrea Bachmann-Stein
Blickfang und Mitteilung. Zur Arbeitsteilung von Design und Grammatik in der
Werbekommunikation
Ulrich Schmitz
Von der Bleiwüste bis zur Diashow: Zur Rezeption zentraler Formen
wissenschaftlicher Präsentationen
Philipp Niemann and Martin Krieg
Rezensionen
Angebote zur Rezension
Linguistic Field(s):
Sociolinguistics
Text/Corpus Linguistics
Applied Linguistics
Discourse Analysis
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