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LINGUIST List 22.1399

Thu Mar 24 2011

Qs: Metaphor: Time is Money

Editor for this issue: Danielle St. Jean <daniellelinguistlist.org>

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        1.     Simone Mueller , Metaphor: Time is Money
Message 1: Metaphor: Time is Money
Date: 22-Mar-2011
From: Simone Mueller <simone.muelleranglistik.uni-giessen.de>
Subject: Metaphor: Time is Money
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Dear LINGUIST subscribers,

My name is Simone Mueller and I am doing research on the conceptual
metaphor TIME IS MONEY across varieties of English for an article.
That is, I have done concordances of SPEND, SAVE, WASTE, each
plus a time expression, and a number of other expressions for TIME IS
MONEY across six ICE corpora: Great Britain, Canada, New Zealand,
Singapore, Philippines and India.

Now I have two questions:

First: Does anybody know of literature/research on TIME IS MONEY?
This metaphor is mentioned in Lakoff+Johnson 1980, Lakoff
1987+1993, Kövecses 2005, Goatly 2007, but none of them treat it in
any length.

Lakoff and Johnson claim that "the Westernization of cultures
throughout the world is partly a matter of introducing the TIME IS
MONEY metaphor into those cultures" (2003 (1980): 145).
I wonder to which extent this metaphor pervades language and thinking
in the New Englishes.

Second: A question to speakers of languages spoken in Singapore,
Philippines and India:

Does the conceptual metaphor TIME IS MONEY exist in your
language? Can you "spend/save/waste time" in your language?
(What role does the metaphor play in your language? Does the usage
of expressions such as "This is a waste of my time" or "He spends
some time with his parents" reflect how people think about time?)

Thanks and best regards,

Simone Mueller

Linguistic Field(s): Cognitive Science
                            Discourse Analysis
                            Sociolinguistics
                            Text/Corpus Linguistics 
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