Date: 29-Sep-2011 From: Anna Glazier <Anna.Glaziereup.ed.ac.uk> Subject: Mediated Business Interactions: Márquez Reiter E-mail this message to a friend
Title: Mediated Business Interactions
Subtitle: Intercultural Communication Between Speakers of Spanish
Published: 2011
Publisher: Edinburgh University Press
http://www.euppublishing.com
This is the first monograph to examine mediated business interaction in Spanish. It focuses on communication between native speakers of Spanish from different Spanish-speaking countries with a view to informing our understanding of intercultural communication in a contemporary business environment. Using elements of pragmatics with tools from conversation analysis, the book examines the various activities that telephone conversationalists engage in to supply and demand a service over the phone through the mediational means of Spanish by addressing the following questions:
-Do speakers of Spanish display similar communicative practices as those observed in other languages when requesting and being offered a service over the phone? -Do specifically located activities such as the call openings and closings display similar coordination and ritualisation as that observed in other languages? -Does the language seen as a cultural tool reflect a different orientation towards such activities? -What strategies do telephone agents and (prospective) clients employ to obtain a sale and either procure the best value for money or obviate it, respectively? And, what role does intercultural communication play in the construction of these practices?
Linguistic Field(s):
Discourse Analysis
Pragmatics
Sociolinguistics
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