LINGUIST List 22.619 Sun Feb 06 2011 Jobs: English & Naming: Consultant / Freelance, Interbrand Editor for this issue: Erin Smith <erinlinguistlist.org> New! Visit LL's Multitree project for over 1000 trees dynamically generated from scholarly hypotheses about language relationships:             http://multitree.linguistlist.org/ The LINGUIST List strongly encourages employers to engage in non-discriminatory hiring practices. We urge employers not to discriminate on the grounds of race, ethnicity, nationality, disability, age, religion, gender, or sexual orientation. However, we have no means of enforcing these standards. Job seekers should pay special attention to language in ads regarding employment requirements and are encouraged to consult our international employment page at http://linguistlist.org/jobs/jobnet.html. This page has been set up so that people can report on the employment standards of various countries. To post to LINGUIST, use our convenient web form at http://linguistlist.org/posttolinguist.cfm Directory         1.     Asli Leone , English & Naming: Consultant / Freelance, Interbrand, New York, USA Message 1: English & Naming: Consultant / Freelance, Interbrand, New York, USA Date: 04-Feb-2011 From: Asli Leone <RM_Resumesinterbrand.com> Subject: English & Naming: Consultant / Freelance, Interbrand, New York, USA E-mail this message to a friend University or Organization: Interbrand Department: Verbal Identity Job Location: New York, USA Job Rank: Consultant Specialty Areas: General Linguistics; Naming Required Language(s): English (eng) Description: About Interbrand: Interbrand started in 1974 when the world still thought of brands as just another word for logo. Over its 30+ years, Interbrand has changed the dialogue, defined the meaning of brand management, and continues to lead the debate on understanding brands as valuable business assets. Today, Interbrand is amongst the largest brand consultancies and has grown to include 36 offices in 25 countries. A diverse range of insightful thinkers brings together the combination of rigorous strategy and analytics with world-class design creativity to help its clients create and manage brand value in all market dynamics. It is widely respected for its annual study, The Best Global Brands, creating a broader platform for the discussion on brands in the Webby-award winning brandchannel.com, and numerous industry honors for its client work. Summary of Role: To successfully manage the full range verbal branding assignments with an emphasis in naming. To understand branding and take into account how language will support a brand when marketed to the public. To work with the Director of Naming and other members of the team to create strategies and concepts that help our clients either solve problems or capture opportunities. To bring conceptual thinking to life in a compelling way through naming and writing. To navigate the complex trademark, linguistic, URL landscape along the way. Primary Job Responsibilities: -Provide clients with strategic insights as related to naming, verbal identity, and branding in general -Apply naming and writing skills to consumer product and corporate branding assignments -Be a client contact and prepare client presentations -Lead name creation and brainstorming activities -Understand our clients' businesses and cultures -Help to build client relationships -Coordinate with vendors as well as other U.S. and international Interbrand offices Required Qualifications: -B.A. degree, backgrounds of interest include any verbal-focused or writing intensive field (e.g. Linguistics, Creative Writing, Foreign Language, Philosophy, etc) -Minimum 2-4 years in branding, advertising, or related field either client or agency-side -Experience giving direction by writing a creative brief -Experience taking direction from a creative brief written by others -Proficiency in Microsoft Office emphasis on PowerPoint -Proficiency in more clever presentation tools that don't rely on PowerPoint -Naming and Trademark experience a plus -Knowledge of foreign languages also a plus Skills & Competencies: -Critical thinking - you can construct a clear and logical argument for an idea -Story telling - you can construct a compelling narrative to support an idea -Salesmanship - you can effectively articulate the value of an idea to a client -Conviction - you deliver work that has a point-of-view and stand behind it -Flexibility - you welcome feedback and allow for change, you have creative range and see many ways to approach a task, and you can also work in a wide range of industries from toothpaste to tractors Working Style -You are comfortable working independently -You are comfortable working collaboratively with the Verbal Identity team and other disciplines (e.g. Design, Strategy) -You can multi-task -You consistently deliver quality creative work, even under pressure Please email your resume, cover letter, hourly rate and salary requirements to the application email listed below with the subject line "Naming-New York". Application Deadline: 23-Dec-2011 Email Address for Applications: RM_Resumesinterbrand.com Contact Information: Asli Leone Email: RM_Resumesinterbrand.com New! Visit LL's Multitree project for over 1000 trees dynamically generated from scholarly hypotheses about language relationships:             http://multitree.linguistlist.org/ Read more issues|LINGUIST home page|Top of issue Page Updated: 06-Feb-2011       About LINGUIST    |   Contact Us       While the LINGUIST List makes every effort to ensure the linguistic relevance of sites listed on its pages, it cannot vouch for their contents.