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LINGUIST List 22.619

Sun Feb 06 2011

Jobs: English & Naming: Consultant / Freelance, Interbrand

Editor for this issue: Erin Smith <erinlinguistlist.org>

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        1.     Asli Leone , English & Naming: Consultant / Freelance, Interbrand, New York, USA

Message 1: English & Naming: Consultant / Freelance, Interbrand, New York, USA
Date: 04-Feb-2011
From: Asli Leone <RM_Resumesinterbrand.com>
Subject: English & Naming: Consultant / Freelance, Interbrand, New York, USA
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University or Organization: Interbrand
Department: Verbal Identity
Job Location: New York, USA
Job Rank: Consultant

Specialty Areas: General Linguistics; Naming

Required Language(s): English (eng)


About Interbrand:

Interbrand started in 1974 when the world still thought of brands as just
another word for logo. Over its 30+ years, Interbrand has changed the
dialogue, defined the meaning of brand management, and continues to lead
the debate on understanding brands as valuable business assets.

Today, Interbrand is amongst the largest brand consultancies and has grown
to include 36 offices in 25 countries. A diverse range of insightful
thinkers brings together the combination of rigorous strategy and analytics
with world-class design creativity to help its clients create and manage
brand value in all market dynamics.

It is widely respected for its annual study, The Best Global Brands,
creating a broader platform for the discussion on brands in the Webby-award
winning brandchannel.com, and numerous industry honors for its client work.

Summary of Role:
To successfully manage the full range verbal branding assignments with an
emphasis in naming. To understand branding and take into account how
language will support a brand when marketed to the public. To work with
the Director of Naming and other members of the team to create strategies
and concepts that help our clients either solve problems or capture
opportunities. To bring conceptual thinking to life in a compelling way
through naming and writing. To navigate the complex trademark, linguistic,
URL landscape along the way.

Primary Job Responsibilities:
-Provide clients with strategic insights as related to naming, verbal
identity, and branding in general
-Apply naming and writing skills to consumer product and corporate branding
-Be a client contact and prepare client presentations
-Lead name creation and brainstorming activities
-Understand our clients' businesses and cultures
-Help to build client relationships
-Coordinate with vendors as well as other U.S. and international Interbrand

Required Qualifications:
-B.A. degree, backgrounds of interest include any verbal-focused or writing
intensive field (e.g. Linguistics, Creative Writing, Foreign Language,
Philosophy, etc)
-Minimum 2-4 years in branding, advertising, or related field either client
or agency-side
-Experience giving direction by writing a creative brief
-Experience taking direction from a creative brief written by others
-Proficiency in Microsoft Office emphasis on PowerPoint
-Proficiency in more clever presentation tools that don't rely on PowerPoint
-Naming and Trademark experience a plus
-Knowledge of foreign languages also a plus

Skills & Competencies:
-Critical thinking - you can construct a clear and logical argument for an idea
-Story telling - you can construct a compelling narrative to support an idea
-Salesmanship - you can effectively articulate the value of an idea to a client
-Conviction - you deliver work that has a point-of-view and stand behind it
-Flexibility - you welcome feedback and allow for change, you have creative
range and see many ways to approach a task, and you can also work in a wide
range of industries from toothpaste to tractors

Working Style
-You are comfortable working independently
-You are comfortable working collaboratively with the Verbal Identity team
and other disciplines (e.g. Design, Strategy)
-You can multi-task
-You consistently deliver quality creative work, even under pressure

Please email your resume, cover letter, hourly rate and salary requirements
to the application email listed below with the subject line "Naming-New York".

Application Deadline: 23-Dec-2011

Email Address for Applications: RM_Resumesinterbrand.com
Contact Information:
Asli Leone
Email: RM_Resumesinterbrand.com

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