Books: Scientific Discourse and the Rhetoric of Globalization: Pérez-Llantada
Editor for this issue: Danniella Hornby
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Date: 13-Apr-2012 From: Ellena Moriarty <Ellena.Moriartybloomsbury.com> Subject: Scientific Discourse and the Rhetoric of Globalization: Pérez-Llantada E-mail this message to a friend
Title: Scientific Discourse and the Rhetoric of Globalization
Subtitle: The Impact of Culture and Language
Publisher: Continuum International Publishing Group Ltd
Author: Professor Carmen Pérez-Llantada
Hardback: ISBN: 144118872X 9781441188724 Pages: 256 Price: U.K. £ 75.00
The rhetorical practices involved with the dissemination of scientific discourse are shifting. Addressing these changes, this book places the discourse of science in an increasingly multilingual and multicultural academic area. It contests monolingual assumptions informing scientific discourse, calling attention to emerging glocal discourses that make hybrids of the standard globalized and local academic English norms.
English clearly has a hegemonic role as the lingua franca of global academia; this book conducts an intercultural rhetorical and textographic analysis to compare how Anglophone and non-Anglophone academics utilise the standardized rhetorical conventions for scientific writing. It takes an academic literacies approach, providing a rhetorically and pedagogically informed discussion. It enquires into the process of linguistic and rhetorical acculturation of both monolingual and multilingual scholars, and in doing so redefines the contemporary rhetoric of science.
"Llantada's volume introduces the reader to a fuller understanding of the interrelatedness between science, language(s), culture(s) and the processes of globalization. It does so by combining both text-linguistic and ethnographic analyses. Taking the Spanish scholarly community as an instance, she explores the situational context of scientific discourse production and yields evidence of discursive similarities but also hybridization processes in academic norms across different cultural contexts." -- Maurizio Gotti, Professor of Linguistics and Director of the Language Centre, University of Bergamo, Italy
Contents: 1. The Role of Science Rhetoric in the Global Village \ 2. Scientific English in the Postmodern Age \ 3. Problematizing the Rhetoric of Contemporary Science \ 4. An Intercultural Rhetoric Approach to Science Dissemination \ 5. Disciplinary Practices and Procedures within Research Sites \ 6. Triangulating Texts, Processes and Practices in Scientific Discourses \ 7. English as a Lingua Franca and a More Complex Sociolinguistic Landscape \ 8. Redefining the Rhetoric of Science \ Bibliography \ Index