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LINGUIST List 23.2862

Wed Jun 27 2012

Books: Metaphor and Mills: Herrera-Soler, White (Eds)

Editor for this issue: Danniella Hornby <daniellalinguistlist.org>

Date: 27-Jun-2012
From: Julia Ulrich <julia.ulrichdegruyter.com>
Subject: Metaphor and Mills: Herrera-Soler, White (Eds)
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Title: Metaphor and Mills
Subtitle: Figurative Language in Business and Economics
Series Title: Applications of Cognitive Linguistics [ACL] 19
Published: 2012
Publisher: De Gruyter Mouton
                http://www.degruyter.com/mouton

Book URL: http://www.degruyter.com/view/product/180825?format=G&rskey=Uxnsx3

Editor: Honesto Herrera-Soler
Editor: Michael White
Electronic: ISBN: 9783110274585 Pages: 329 Price: Europe EURO 119.95
Hardback: ISBN: 9783110272963 Pages: 329 Price: Europe EURO 119.95
Abstract:

While the role of metaphor in economics and business has produced multiple
research articles, no comprehensive book-length study has yet appeared.
The present book is a timely attempt to fill this gap, giving a global coverage
of the role of metaphor in business and economics. It spans time (from
Classical Greece to the current business network meeting-room), space (from
Europe through the Americas to Asia), cultures and languages (from
continental European languages, Brazilian Portuguese to Chinese).

The theoretical grounding of the book is the Conceptual Theory of Metaphor
taken in a dynamic sense as evolving with on-going research. The theory is
thus used, adapted and refined in accordance with the evidence provided.
Metaphor is shown to be theory constitutive in the elaboration of economic
thinking down through the ages while, at the same time, the emphasis on
evidence open to historical, cross-cultural and cross-linguistic considerations
align with the current notion of situatedness.

The book is a rich source of information for researchers and students in the
fields of Metaphor Studies, Economics, Discourse Analysis, and
Communication Studies, among others.

Linguistic Field(s): Cognitive Science
                            Discourse Analysis
                            Linguistic Theories
                            Pragmatics

Written In: English (eng)

See this book announcement on our website:
http://linguistlist.org/pubs/books/get-book.cfm?BookID=60913


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