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LINGUIST List 23.3761

Fri Sep 07 2012

Books: Handbuch Werbekommunikation: Janich (Ed)

Editor for this issue: Danniella Hornby <daniellalinguistlist.org>

Date: 06-Sep-2012
From: Elke M. Milbli <milblinarr.de>
Subject: Handbuch Werbekommunikation: Janich (Ed)
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Title: Handbuch Werbekommunikation
Subtitle: Sprachwissenschaftliche und interdisziplinäre Zugänge
Series Title: UTB L
Published: 2012
Publisher: Narr Francke Attempto Verlag GmbH + Co. KG
                http://www.narr.de/

Book URL: http://www.narr-shop.de/index.php/handbuch-werbekommunikation.html

Editor: Nina Janich
Paperback: ISBN: 9783825284572 Pages: 508 Price: Europe EURO 34.99
Abstract:

Das Handbuch leitet an zu einer methodisch reflektierten linguistischen Erforschung der Werbekommunikation. Alle wichtigen sprachlichen Ebenen vom Schriftzeichen bis zum (multimodalen) Text werden behandelt, vielfältige methodische Ansätze kommen zu Wort. Der Blick aus Nachbarfächern eröffnet interdisziplinäre Perspektiven.

Linguistic Field(s): Discourse Analysis
                            Media Linguistics

Written In: German (deu)

See this book announcement on our website:
http://linguistlist.org/pubs/books/get-book.cfm?BookID=62152


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