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LINGUIST List 23.4398

Sat Oct 20 2012

Books: Exploding The Creativity Myth: Veale

Editor for this issue: Danniella Hornby <daniellalinguistlist.org>

Date: 18-Oct-2012
From: Ellena Moriarty <Ellena.moriartybloomsbury.com>
Subject: Exploding The Creativity Myth: Veale
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Title: Exploding The Creativity Myth
Subtitle: The Computational Foundations of Linguistic Creativity
Published: 2012
Publisher: Bloomsbury Linguistics (formerly Continuum Linguistics)
                http://www.continuumbooks.com

Book URL: http://www.continuumbooks.com/books/detail.aspx?BookId=160772&SearchType=Basic

Author: Tony Veale
Hardback: ISBN: 1441166378 9781441166371 Pages: 200 Price: U.K. £ 60.00
Paperback: ISBN: 1441181725 9781441181725 Pages: 200 Price: U.K. £ 18.99
Abstract:

Karl Lagerfeld's description of his sunglasses as a 'Burqa for my eyes' drew a huge amount of commentary. But what was going on within that phrase? Why was it deemed original and contentious and what can it tell us about creativity?

Taking us through cliché, metaphor, analogy, neologism and surrealism, amongst other creative tropes, Tony Veale offers a comprehensive guide to the actual processes behind linguistic creativity. By grounding his approachable examples in easy to replicate methods, the book is perfect as a resource for individual creative exploration. Anyone with an open mind and a computer and a desire to learn about how we creatively say things with words will love this book.Written by an expert in natural language generation, this deceptively simple book offers powerful tools for reconceptualising creativity.

"Exploding the Creativity Myth is an exceptionally lively, readable, and empirically well-founded study of the processes of human linguistic and conceptual creativity. Veale has grasped the essentially analogical nature of creative thought, and shows us how it works and why it is necessary for successful communication. I have rarely enjoyed reading an an academic book so much." Patrick Hanks, Bristol Centre for Linguistics, University of the West of England, UK; and Research Institute of Information and Language Processing, University of Wolverhampton, UK

Preface \ 1. Creation Myths \ 2. Enigma Variations \ 3. Shock and Awe \ 4. Round up Usual Suspects \ 5. Pimp My Ride \ 6. Six Ridiculous Things \ 7. Buy Low Sell High \ Bibliography \ Index


Linguistic Field(s): Discourse Analysis

Written In: English (eng)

See this book announcement on our website:
http://linguistlist.org/pubs/books/get-book.cfm?BookID=62672


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