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LINGUIST List 23.4683

Thu Nov 08 2012

Books: Multimodal Texts From Around The World: Bowcher (Ed)

Editor for this issue: Danniella Hornby <daniellalinguistlist.org>

Date: 08-Nov-2012
From: Flo Morgan-Wood <florence.morgan-woodpalgrave.com>
Subject: Multimodal Texts From Around The World: Bowcher (Ed)
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Title: Multimodal Texts From Around The World
Subtitle: Cultural and Linguistic Insights
Publication Year: 2012
Publisher: Palgrave Macmillan
http://www.palgrave.com


Book URL: http://www.palgrave.com/products/title.aspx?pid=406358


Editor: Wendy L. Bowcher

Hardback: ISBN: 9780230251632 Pages: Price: U.K. £ 60


Abstract:

Through an African folktale, Russian in-flight magazines, Croatian neckties, Spanish billboards in California, an ancient Chinese scroll painting, and more, this collection of twelve original articles by scholars from around the world presents absorbing and fascinating insights into a wide variety of ethical, political, economic, historical, and social concerns construed through multimodal texts across different languages and cultures.

This volume is a first in multimodal/multisemiotic discourse studies to focus primarily on texts from non-English speaking contexts. While most of the contributions make use of analytical tools from Systemic Functional Linguistic theory, including intersemiotic complementarity, the GeM model, the system of appraisal, and bonding, some make use of the concepts of intertextuality, schemata and Bakhtin's notion of genre.

The analyses and insights contained in Multimodal Texts from around the World: Cultural and Linguistic Insights will be of value to established scholars and to students in the fields of applied linguistics, discourse analysis, semiotics, communication studies, cultural studies, and sociology.



Linguistic Field(s): Discourse Analysis
Sociolinguistics


Written In: English (eng)

See this book announcement on our website:
http://linguistlist.org/pubs/books/get-book.cfm?BookID=63052
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