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LINGUIST List 23.968

Mon Feb 27 2012

Fund: Show: your support for the LINGUIST List in Fun Drive 2012!

Editor for this issue: Matthew Lahrman <mattlinguistlist.org>

        1.     linguist , Help us kick off another great Fund Drive year!

Message 1: Help us kick off another great Fund Drive year!
Date: 27-Feb-2012
From: linguist <linguistlinguistlist.org>
Subject: Help us kick off another great Fund Drive year!
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Dear Subscribers,
This is (joke!) my favorite time of year--when I get to ask all my friends and professional acquaintances for money, when everyone ducks around corners as soon as they see me coming, and when the only comment I hear about LINGUIST List is, "Why are you sending out so many Fund Drive messages?"
Well, that's easy: LINGUIST List has to have an annual Fund Drive in order to support the services you rely on. And we need to send out so many Fund Drive letters because it usually takes a lot of reminders, contests, jokes, challenges, and exhortations to collect the amount we need from our readership. Last year. . . and the year before that. . . and the year before that. . . it took us 8 weeks and over 100 Fund Drive messages to make our goal of $67,000.

But maybe this year could be different. Maybe this year those of you who value LINGUIST List could simply donate TODAY.

What if 650 people each gave $100? Or 1300 people each gave $50--and gave it TODAY? Could we possibly begin and end Fund Drive in a single day?
Sounds like a pipe dream, doesn't it? But logically it's possible. The LINGUIST List website receives 150,000 page views per week. That's over 6 million views per year. If only 1/30 of our weekly visitors donated $50 today, we would reach our goal. That's one-THIRTIETH, note--not one-third--of our weekly site visitors.
And that doesn't count the 27,000 people who subscribe to the email list and perhaps never visit the site. If only 1/415 of the people reading this message would donate $100 each, we could end Fund Drive today.

So what would we at LINGUIST do with our extra time--besides smile a lot? Well, instead of spending two solid months begging for money, we would finish some exciting new services 2 months sooner:
- We're almost ready to go live with a Summer School Register that we hope will be very useful both to prospective students and to the institutions running summer schools.
- We're about to unveil a conference registration system, called EasyReg to pair with our highly successful abstracts review service EasyAbs.
- Thanks to Damir Cavar, we're almost ready to present a text-mining tool that will allow you to search all LINGUIST issues, and perhaps all 150 of the language-related email lists archived on our site.
- We're planning a Project's Registry where PIs can publicize new projects and services

In addition, in two months we could add approximately 60 maps to the 700 language maps already available on LL-MAP, we could review 100 sources to add to the Endangered Languages catalog, we could revise the publications search, and we could make the Reviews process more efficient.
Wouldn't you rather have these services than 150 Fund Drive letters? If so, please donate TODAY, giving whatever you can. Where I live (Michigan), $50 is 10 Frappucinos, or 4 movie tickets, or 3 weeks of the New York Times. I realize this is a bad year economically for most of us (it is for LINGUIST List as well). But many of us could still give the equivalent of a few Frappucinos. If you are one of these people, could you please donate $50 TODAY?
This is the letter intended to open the 2012 LINGUIST List Fund Drive. It would make me deliriously happy (and save a lot of my friendships) if we could make it the letter to end Fund Drive as well.

With sincere thanks for your continuing support,

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