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LINGUIST List 24.1569

Sat Apr 06 2013

Calls: Semantics, Pragmatics, Discourse Analysis/Germany

Editor for this issue: Alison Zaharee <alisonlinguistlist.org>

Date: 05-Apr-2013
From: Elke Ronneberger-Sibold <euko2013ku.de>
Subject: Advertising for All Your Senses - Multimodal Communication Strategies
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Full Title: Advertising for All Your Senses - Multimodal Communication Strategies

Date: 11-Sep-2013 - 14-Sep-2013
Location: Eichstätt, Germany
Contact Person: Elke Ronneberger-Sibold
Meeting Email: < click here to access email >
Web Site: http://www.wirtschaftskommunikation.net/en/conferences/2013/index.shtml

Linguistic Field(s): Discourse Analysis; Pragmatics; Semantics

Call Deadline: 31-May-2013

Meeting Description:

Advertising for All Your Senses - Multimodal Communication Strategies
13th international and interdisciplinary conference of the research cooperation ‘European Cultures in Business and Corporate Communication (EUCO)’

Modern advertising addresses the recipients via all their senses: optically via static or moving images, texts and their typographic design; acoustically via spoken or sung text, music and sound effects; haptically via surface structures, e.g., of packaging, letter paper and print advertisements; olfactorily via odours and aromas; gustatorily via tasting samples. Recently, the field of multisensory marketing has increasingly been considering how the different semiotic resources can be amalgamated into holistic worlds of experiences. However, advertising research has until now mainly focused on the relations between text and image; the 13th EUCO conference aims at taking a closer look at the other modalities and semiotic resources respectively.

Call for Papers:

We welcome contributions from theory and practice concerning the multimodal design of advertising messages, e.g.:

- on print advertisements and posters
- in radio, television and cinema commercials
- in direct marketing
- on the internet as well as in mobile and viral marketing
- on packaging
- at the point of sale

as well as multimodal elements in internal and external business and corporate communication.

Please submit an abstract of max. 250 words by 31 May 2013 via email (euko2013ku.de).

For more information, please view our website:

http://www.wirtschaftskommunikation.net/en/conferences/2013/index.shtml



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