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LINGUIST List 24.5123

Thu Dec 12 2013

Books: Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web: Gatti

Editor for this issue: Sara Couture <saralinguistlist.org>

Date: 12-Dec-2013
From: Laura Bally <publicitypeterlang.com>
Subject: Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web: Gatti
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Title: Spatiotemporality and cognitive-semiotic perspectives on
corporate discourse for the web
Series Title: Linguistik International
Published: 2013
Publisher: Peter Lang AG
                http://www.peterlang.com

Book URL: http://www.peterlang.com/?262881

Author: Maria Cristina Gatti
Hardback: ISBN: 9783631628812 Pages: 202 Price: U.S. $ 61.95
Hardback: ISBN: 9783631628812 Pages: 202 Price: U.K. £ 38.00
Hardback: ISBN: 9783631628812 Pages: 202 Price: Europe EURO 47.60
Abstract:

The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in historical discourse for the web. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics. The contribution of Cognitive Linguistics to the proposed analysis is based on two main assumptions. First, the lack of principled distinction between semantics and pragmatics, whereby meaning is a function of the activation of conceptual knowledge structures in context. Second – and this is crucial for hypertext analysis – language, as the outcome of general properties of cognition, is closely related to visual perception. The originality of this approach to web discourse analysis resides in the deployment of tools considering the cross-modal integration of different resource systems. It also offers interpretive keys for the understanding of mechanisms underlying the formatting of the message as a multimodal construct. The empirical analyses presented in the book illustrate the effectiveness of the proposed methodological approach.

Contents: Spatiotemporality – Cognitive linguistics – Discourse analysis – Multi-perspective analytical model – Corporate identity meanings – Timelines – Multimodal space-time artefacts for the web – Blending theory – Spatiotemporal tools for information visualization – Web corporate histories – Multidisciplinary approaches to organizational discourse.

Linguistic Field(s): Cognitive Science
                            Discourse Analysis
                            Linguistic Theories
                            Semantics

Written In: English (eng)

See this book announcement on our website:
http://linguistlist.org/pubs/books/get-book.cfm?BookID=68858


---------------------------------- Publishing Partner ----------------------------------
Cambridge University Press http://us.cambridge.org

----------------------------- Major Supporting Publishers -----------------------------
Akademie Verlag GmbH http://www.oldenbourg-verlag.de/akademie-verlag
Bloomsbury Linguistics (formerly Continuum Linguistics) http://www.bloomsbury.com
Brill http://www.brill.nl
Cambridge Scholars Publishing http://www.c-s-p.org
Cascadilla Press http://www.cascadilla.com/
Classiques Garnier http://www.classiques-garnier.com/
De Gruyter Mouton http://www.degruyter.com/
Edinburgh University Press http://www.euppublishing.com
Elsevier Ltd http://www.elsevier.com/
Equinox Publishing Ltd http://www.equinoxpub.com/
European Language Resources Association (ELRA) http://www.elra.info/
Georgetown University Press http://www.press.georgetown.edu/
John Benjamins http://www.benjamins.com/
Lincom GmbH http://www.lincom-shop.eu/
MIT Press http://mitpress.mit.edu/
Multilingual Matters http://www.multilingual-matters.com/
Narr Francke Attempto Verlag GmbH + Co. KG http://www.narr.de/
Oxford University Press http://www.oup.com/us
Palgrave Macmillan http://www.palgrave.com/
Peter Lang AG http://www.peterlang.com/
Rodopi http://www.rodopi.nl/
Routledge (Taylor and Francis) http://www.routledge.com/
Springer http://www.springer.com/
University of Toronto Press http://www.utpjournals.com/
Wiley-Blackwell http://www.wiley.com/

--------------------------- Other Supporting Publishers ---------------------------
Association of Editors of the Journal of Portuguese Linguistics http://www.fl.ul.pt/revistas/JPL/JPLweb.htm
International Pragmatics Assoc. http://ipra.ua.ac.be/
Linguistic Association of Finland http://www.ling.helsinki.fi/sky/
Morgan & Claypool Publishers http://www.morganclaypool.com/
Netherlands Graduate School of Linguistics / Landelijke (LOT) http://www.lotpublications.nl/
Seoul National University http://j-cs.org/index/index.php
SIL International Publications http://www.sil.org/resources/publications
Universitat Jaume I http://www.uji.es/CA/publ/
University of Nebraska Press http://www.nebraskapress.unl.edu/
Utrecht institute of Linguistics http://www-uilots.let.uu.nl/

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