Books: Personalisation in Mass Media Communication: Landert
Editor for this issue: Justin Petro
Date: 05-Mar-2014 From: Karin Plijnaar <karin.plijnaarbenjamins.nl> Subject: Personalisation in Mass Media Communication: Landert E-mail this message to a friend
Title: Personalisation in Mass Media Communication
Subtitle: British online news between public and private
Series Title: Pragmatics & Beyond New Series 240
Publisher: John Benjamins
Author: Daniela Landert
Electronic: ISBN: 9789027270832 Pages: Price: U.S. $ 143.00
Electronic: ISBN: 9789027270832 Pages: Price: Europe EURO 95.00
Electronic: ISBN: 9789027270832 Pages: Price: U.K. £ 80.00
Hardback: ISBN: 9789027256454 Pages: Price: Europe EURO 100.70
Hardback: ISBN: 9789027256454 Pages: Price: U.K. £ 80.00
Hardback: ISBN: 9789027256454 Pages: Price: U.S. $ 143.00
It seems to be a truism that today’s news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative immediacy, for instance in the form of direct speech and first and second person pronouns. This model is applied to data from five British online news sites, demonstrating how individual features contribute to personalisation, how different features interact, and what personalisation strategies are used by news sites of different market orientations.
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