LINGUIST List 25.975|
Wed Feb 26 2014
Calls: Sociolinguistics, General Linguistics/Netherlands
Editor for this issue: Anna White
From: Amber Nota <a.g.r.notarug.nl>
Subject: Mass Media Health Communication
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Full Title: Mass Media Health Communication
Date: 12-Jun-2014 - 12-Jun-2014
Location: Groningen, Netherlands
Contact Person: Lucas Seuren
Meeting Email: < click here to access email >
Linguistic Field(s): General Linguistics; Sociolinguistics
Call Deadline: 28-Mar-2014
Workshop on Mass Media Health Communication
During TABU Dag, a workshop on Mass Media Health Communication will be held on Thursday June 12th from 13:30 until 18:00.
National and international organisations have been using mass media campaigns to get people to live healthier lives for many years now. The
effects of these campaigns are varied. Why some strategies work in some situations and others do not is a question that is far from completely
clear. One of the factors that seems to play an important role in the persuasiveness of a mass media health message is the receivers’ willingness
to talk about the message afterwards. That leads to the question: how can we design messages that people find interesting to discuss? Should a
message be as clear as possible or does it help if it includes a little puzzle the receiver may attempt to solve? Should we try to scare people into
living a healthier life, or is it better to opt for a more neutral approach? Is it helpful if we tell people a compelling story with characters they can
identify with if we want to change their health behaviour?
The workshop will be opened by a keynote speaker (t.b.a.) and closed with a panel discussion. During the workshop five other speakers will get the
chance to present their work on Health Communication.
For further information, please visit the conference website: http://www.let.rug.nl/tabudag/2014/
Conference location: Groningen, The Netherlands
The official language of the conference is English.
Call for Papers:
Topics of the workshop may be:
- Direct and indirect effects of health messages
- Message complexity
- Fear and shock appeals
- Health literacy
We invite short abstracts of no more than 300 words, excluding title, author names, keywords, data and references. Abstracts should be submitted
in .pdf or .txt format. Time allotted for presentations is 20 minutes, followed by 5 minutes of discussion.
The deadline for the abstract submission for both the TABU Dag and the workshop Mass Media Health Communication is 28 March 2014.
Notifications of acceptance will be sent on 11 April 2014.
Contact information: tabudagrug.nl
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