LINGUIST List 34.295
Thu Jan 26 2023
Books: Kongish: King Lee
Editor for this issue: Maria Lucero Guillen Puon <luceroguillenlinguistlist.org>
Date: 09-Jan-2023
From: Ellena Moriarty <ellena.moriarty
cambridge.org>
Subject: Kongish: King Lee
E-mail this message to a friend Title: Kongish
Subtitle: Translanguaging and the Commodification of an Urban Dialect
Published: 2022
Publisher: Cambridge University Press
http://www.cambridge.org/linguistics
Book URL:
https://www.cambridge.org/us/academic/subjects/languages-linguistics/applied-linguistics-and-second-language-acquisition/kongish-translanguaging-and-commodification-urban-dialect?format=PB Author: Tong King Lee
Paperback: ISBN: 9781009281133 Pages: Price: U.S. $ 22.00
Paperback: ISBN: 9781009281133 Pages: Price: U.K. £ 17.00
Paperback: ISBN: 9781009281133 Pages: Price: Europe EURO 19.84
Abstract:
This Element introduces Kongish as a translingual and multimodal urban dialect emerging in Hong Kong in recent years and still in the making. Through the lens of translanguaging and linguistic commodification, and using the popular Facebook page Kongish Daily as a case in point, the study outlines the semiotic profile of Kongish. It examines how Kongish communications draw on a full range of performative resources, thriving on social media affordances and a creative-critical ethos. The study then turns to look at how Kongish is commoditized in a marketing context in the form of playful epithets emplaced on locally designed products, demonstrating how the urban dialect is not merely a niche medium of communication on social media, but has become integral to commercial, profit-driven practices. The Element concludes by challenging the proposition that Kongish must be considered a 'variety' of English, arguing instead that it is an innominate term embodying translanguaging-in-action.
1. Kongish: A Multimodal Translingual Practice; 2. Translanguaging and Linguistic Commodification; 3. Kongish Daily: Translanguaging on Facebook; 4. Commoditizing Kongish: The Linguistic Business of Marketing; 5. Implications of Study; References.
Linguistic Field(s): Applied Linguistics
Language Acquisition
Written In: English (eng)
See this book announcement on our website:
https://linguistlist.org/pubs/books/get-book.cfm?BookID=167553
Page Updated: 26-Jan-2023