LINGUIST List 4.372

Sun 16 May 1993

Sum: Advertising

Editor for this issue: <>

Directory

1. Y.L. TANG, Thanks: Researches on Advertising

Dear everyone,

I wish to thank the following people who responded to my request concerning
 researches on advertising:

David Graddol, Open University
Dionysis Goutsos, U. of Birmingham
Terese Thonus, Indiana U.
Paul Wu
Charles Forceville, Vrije Universiteit Amsterdam
Alan Harris, California State U.
Roly Sussex, U. of Queensland
Cindy Hart-Gonzalez, U.S. Dept. of State

Here are the titles mentioned:

Cook, G. (1992) _The Discourse of Advertising_. London and N.Y.: Routledge.

Fairclough, N. (1989) _Language and Power_. London: Longman.

Vestergaard, T. and Schroder, K. (1985) _The Language of Advertising_. Basil
 Blackwell.

Wu, Paul. _Interpretation of Persuasive Discourse_. (thesis)

********
Raymond Y.L. TANG
Department of English
University of Hong Kong