LINGUIST List 8.581

Thu Apr 24 1997

Sum: Product names

Editor for this issue: T. Daniel Seely <>


  1. Olaf Husby, Sum: Product names

Message 1: Sum: Product names

Date: Wed, 23 Apr 1997 14:45:35 +0200
From: Olaf Husby <>
Subject: Sum: Product names

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Initial query:

A local company asked us to evaluate a number of potential product names
for use internationally. The evaluation was to focus on associations caused
by speech sounds (psyco-phonetics, psycho-linguistics) and possibly on

Unfortunately our project never got started because of purely practical
reasons. We regret this since we had already gotten so many useful
references. Thank you to all who showed interest in our project!

We were contacted by:
Gillian Collins (100634.3127CompuServe.COM)
Izzy (Israel) Cohen (
Jason Handby (
Wen-chao Li (
Jussi Karlgren (
Z. S. Bond (
Martin Weikmann (
Bruce Connell (
Christophe Rethore (rethoreERE.UMontreal.CA)
Rod Casali (
Roslyn Blyn-Ladrew (

Some interesting references:
Fongy, "La Vive Voix -essais de psycho-phonetique"
Hinton, Nichols, & Ohala (eds), (1994), "Studies in Sound Symbolism",
Cambridge:Cambridge University Press
Latour, Susanne, "Namen machen Marken - Handbuch zur Entwicklung von Firmen
- und Produktnamen", Campus Verlad 1996, ISBN 3-593-35487-x
Brown, Roger, "Words and Things"
Jespersen, O., "Symbolic Value of the Vowel I", Linguistica 1933
Bolinger, D.; "Aspects of Language" ,1975
Crystal, David, "Cambridge Encyclopedia of Language", 1987
web-article: http://
Freedland, Jonathan, "The fine art of name-calling", The Guardian,
8.10.94., (p29)

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Margit Hermundsgrd Tel. (47) 73 50 73 63 (private)
Hans Hagerupsgt. 3 (47) 73 89 96 55 (Infogjengen)
7012 Trondheim, Norway
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