LINGUIST List 9.1207

Tue Sep 1 1998

Books: Cognitive Ling

Editor for this issue: Martin Jacobsen <martylinguistlist.org>

Directory

1. Bernadette Martinez-Keck, New Books on Human Cognitive Processing

John Benjamins Publishing would like to call your attention to the
following new title in the field of Human Cognitive Processing:

THE CONTEMPORARY THEORY OF METAPHOR
A PERSPECTIVE FROM CHINESE<br>
Ning Yu

The primary objective of this book is to contribute to the
contemporary theory of metaphor from the viewpoint of Chinese so as to
help place the theory into a wider cross-linguistic and cross-cultural
perspective. Aiming at this primary objective, it explores two major
questions faced by the contemporary theory: (1) if abstract reasoning
is at least partially metaphorical in nature; and (2) what conceptual
metaphors are universal, widespread, or culture-specific. It focuses
on (1) metaphors of emotions, (2) the TIME AS SPACE metaphor, and (3)
the Event Structure Metaphor. It studies how Chinese is similar to and
different from English with regard to these metaphor systems and image
schemas involved, and what reasons (cognitive or cultural) can account
for the similarities and differences between these two languages. In
general, the empirical studies presented in this book reinforce the
view that metaphor is the main mechanism through which abstract
concepts are comprehended and abstract reasoning is performed. They
also support, from the perspective of Chinese, the candidacy of some
conceptual metaphors for metaphorical universals. These include, for
instance, the ANGER IS HEAT metaphor, the HAPPY IS UP metaphor, the
TIME AS SPACE metaphor and the Event Structure Metaphor. It seems that
these conceptual metaphors are grounded in some basic human
experiences that may be universal to all human beings.
1998 ca 300pp. Human Cognitive Processing, 1
US/ Canada: HB: 1 55619 201 0 Price: USD 59.00
Rest of the World: HB: 90 272 2353 X Price: NLG 118


Bernadette Martinez-Keck
Publicity/Marketing
Tel: (215) 836-1200
Fax: (215) 836-1204
e-mail:berniebenjamins.com

John Benjamins North America
PO Box 27519
Philadelphia PA 19118-0519

Check out the John Benjamins web site:
http://www.benjamins.com/

The following contributing LINGUIST publishers have made their backlists available on the World Wide Web:

1998 Contributors