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Jost Gippert: Our Featured Linguist!

"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more



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Language in Business Blog



Date Submitted: 19-May-2006
From: Lawrence Baron
Subject: Language in Business Blog
Contact Email: click here to access email
 

Notice: Hello,

I have started a blog, Language in Business, where I write about stories in the media which identifies language as the main or one of the main features of the story. By Language in Business I mean how the use of Language affects the operation or management of a business.

I do not include PR stories about web sites being made available in different languages nor how important learning a second language is. The kind of stories I include are how snack companies (soft drinks, sweets/candy) use language to attract young customers; what it costs a hospital to provide interpreters for its patients or how a store increased its turnover by providing staff with training material in their language.

Basically, I give the bare facts of the story and then identify Language and philosophical type of issues. As befits a blog for business, I try to identify the Bottom-Line of the story. For example: would you fly on a plane if you knew that the cockpit crew could not communicate with each other effectively?

Needless to say, I'd be most grateful if you passed me any stories you come across. The only criteria is that the story is in the public domain and free to end users. I give the relevant links and credits to the stories I write about.

Thank you

Lawrence JC Baron
in Madrid, Spain

Language in Business Blog: http://lawlang.blogspot.com/
email: lawjcb@yahoo.co.uk