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Name: Charles  Joseph  Forceville
Institution: University of Amsterdam
Email: click here to access email
Homepage: AND
State and/or Country: Netherlands   
Linguistic Field(s): Applied Linguistics
Discourse Analysis
Ling & Literature
Cognitive Science
Specialty: Multimodal Metaphor; Multimodal Discourse & Rhetoric in Film, Cartoons, Advertising; Documentary Film; Narratology
Selected Publications: Selected, Most Recent Publications:

(2013). Kromhout, Roelf, and ---. 'LIFE IS A JOURNEY: the source-path-goal schema in the videogames Half-Life, Heavy Rain, and Grim Fandango.' *Metaphor and the Social World* 3(1): 100-116.

(2013). 'Creative visual duality in comics balloons.' In: Veale, Feyaerts, and Forceville (eds), *Creativity and the Agile Mind: A Multi-Disciplinary Exploration of a Multi-Faceted Phenomenon.* Mouton de Gruyter, 253-273.

(2012). 'Creativity in pictorial and multimodal advertising metaphors.' In: Jones (ed.), *Discourse and Creativity.* Pearson/Longman, 113-132.

(2011). --- and Marloes Jeulink. 'The flesh and blood of embodied understanding: the source-path-goal schema in animation film.' *Pragmatics & Cognition* 19(1): 37-59.

(2011). 'The journey metaphor and the Source-Path-Goal schema in Agnès Varda’s autobiographical gleaning documentaries.' In: Fludernik (ed.), *Beyond Cognitive Metaphor Theory: Perspectives on Literary Metaphor*, Routledge, 281-297.

(2011). Abbott, Michael, and ---. 'Visual representations of emotion in manga: LOSS OF CONTROL IS LOSS OF HANDS in Azumanga Daioh volume 4.' *L&L* 20(2): 91-112

(2011). Bounegru, Liliana, and ---. 'Metaphors in editorial cartoons representing the global financial crisis.' *J. of Visual Communication* 10(2): 209-229.

(2011). 'Pictorial runes in Tintin and the Picaros.' *JoP* 43: 875-890.

(2010). Van Mulken, Margot, Rob le Pair, and ---. The impact of complexity on the appreciation of visual metaphor in advertising across three European countries.' *JoP* 42: 3418-3430.

(2010). ---, Tony Veale & Kurt Feyaerts. 'Balloonics: The visuals of balloons in comics.' In: Goggin & Hassler-Forest (eds.), *The Rise and Reason of Comics and Graphic Literature: Critical Essays on the Form*, 56-73. McFarland.

(2004-2011). *Course in Pictorial and Multimodal Metaphor.* 7/8 Lectures completed.

(2009). 'Metonymy in visual and audiovisual discourse.' In: Moya & Ventola (eds), *The World Told and the World Shown: Issues in Multisemiotics*, 56-74. Palgrave MacMillan.

(2009). -- and Eduardo Urios-Aparisi (eds). *Multimodal Metaphor.* Mouton de Gruyter.

(2008). 'Metaphor in pictures and multimodal representations.' In: Gibbs (ed.), *The Cambridge Handbook of Metaphor and Thought,* 462-482. Cambridge UP.

(2008). 'Pictorial and multimodal metaphor in commercials.' In: McQuarrie & Phillips (eds), *Go Figure! New Directions in Advertising Rhetoric,* 178-204. ME Sharpe.

(2007). 'Multimodal metaphor in ten Dutch TV commercials.' *Public Journal of Semiotics* 1: 19-51.

(2006). 'The source-path-goal schema in the autobiographical journey documentary: McElwee, Van der Keuken, Cole.' *New Review of Film and Television* 4: 241-261.

(2006). 'Agendas for researching non-verbal and multimodal metaphor in a cognitivist framework.' In: Kristiansen et al.(eds), *Cognitive Linguistics: Current Applications and Future Perspectives,* 397-402. Mouton de Gruyter.

(2005). 'Addressing an audience: time, place, and genre in Peter Van Straaten’s calendar cartoons.' *Humor* 18: 247-278.

(2005). 'Visual representations of the Idealized Cognitive Model of anger in the Asterix album *La Zizanie*.' *JoP* 37: 69-88.

(2002). 'The conspiracy in *The comfort of strangers* -- narration in the novel and the film.' *L&L* 11: 131-147.
Announced on LINGUIST :  Pictorial Metaphor in Advertising
 Multimodal Metaphor
 Creativity and the Agile Mind
Courses Taught: Pictorial and Multimodal Metaphor
Documentary Film
Animation Film
Narration in Fiction and Film
Structure and Rhetoric of Multimodal Representations.
Narrative across Media (Amsterdam University College, 2010-2011).
Academic Paper Abstract: Bildliche und multimodale Metaphern in Werbespots
Visual Representations of the Idealized Cognitive Model of Anger in the Asterix Album 'La Zizanie'
A Course in Pictorial and Multimedial Metaphor: Lecture 1
Pictorial Runes in 'Tintin and the Picaros'
The Source-Path-Goal Schema in the Autobiographical Journey Documentary: McElwee, Van der Keuken, Cole
Addressing an Audience: Time, place, and genre in Peter Van Straaten's calendar cartoons
Multimodal Metaphor in Ten Dutch TV Commercials

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