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Name:	Charles  Joseph Forceville
Institution:	University of Amsterdam
Email:	click here to access email
Homepage:	http://home.medewerker.uva.nl/c.j.forceville/
State and/or Country:	Netherlands
Linguistic Field(s):	Applied Linguistics Discourse Analysis Pragmatics Ling & Literature Cognitive Science
Specialty:	Multimodal Metaphor; Multimodal Discourse & Rhetoric in Film, Cartoons, Advertising; Documentary Film; Narratology
Selected Publications:	Selected, Most Recent Publications: Forceville, Charles, and Marloes Jeulink (2011). 'The flesh and blood of embodied understanding: the source-path-goal schema in animation film.' *Pragmatics & Cognition* 19(1): 37-59. --- (2011). 'The journey metaphor and the Source-Path-Goal schema in Agnès Varda’s autobiographical gleaning documentaries.' In: Fludernik (ed.), *Beyond Cognitive Metaphor Theory: Perspectives on Literary Metaphor*, 281-297. London: Routledge. Abbott, Michael, and --- (2011). 'Visual representations of emotion in manga: LOSS OF CONTROL IS LOSS OF HANDS in Azumanga Daioh volume 4.' *L&L* 20(2): 91-112 Bounegru, Liliana, and --- (2011). 'Metaphors in editorial cartoons representing the global financial crisis.' *J. of Visual Communication* 10(2): 209-229. --- (2011.)'Pictorial runes in Tintin and the Picaros.' *JoP* 43: 875-890. (2010). Van Mulken, Margot, Rob le Pair, and ---. The impact of complexity on the appreciation of visual metaphor in advertising across three European countries.' *JoP* 42: 3418-3430. (2010). ---, Tony Veale & Kurt Feyaerts. 'Balloonics: The visuals of balloons in comics.' In: Goggin & Hassler-Forest (eds.), *The Rise and Reason of Comics and Graphic Literature: Critical Essays on the Form*, 56-73. McFarland. (2010). Review of Carey Jewitt (ed.), *Routledge Handbook of Multimodal Analysis* (2009), *JoP* 42: 2604-2608. (2004-2011). *Course in Pictorial and Multimodal Metaphor.* 7/8 Lectures completed. http://www.chass.utoronto.ca/epc/srb/cyber/cyber.html (2009). 'Metonymy in visual and audiovisual discourse.' In: Moya & Ventola (eds), *The World Told and the World Shown: Issues in Multisemiotics*, 56-74. Palgrave MacMillan. (2009). -- and Eduardo Urios-Aparisi (eds). *Multimodal Metaphor.* Mouton de Gruyter. (2008). 'Metaphor in pictures and multimodal representations.' In: Gibbs (ed.), *The Cambridge Handbook of Metaphor and Thought,* 462-482. Cambridge UP. (2008) 'Bumper stories: the framing of commercial blocks on Dutch public Television.' In: Kooijman et al. (eds), *Mind the Screen: Media Concepts According to Thomas Elsaesser*, 229-241. Amsterdam UP. (2008). 'Pictorial and multimodal metaphor in commercials.' In: McQuarrie & Phillips (eds), *Go Figure! New Directions in Advertising Rhetoric,* 178-204. ME Sharpe. (2007). 'Multimodal metaphor in ten Dutch TV commercials.' *Public Journal of Semiotics* 1: 19-51. http://semiotics.ca/ (2006). 'The source-path-goal schema in the autobiographical journey documentary: McElwee, Van der Keuken, Cole.' *New Review of Film and Television* 4: 241-261. (2006). 'Agendas for researching non-verbal and multimodal metaphor in a cognitivist framework.' In: Kristiansen et al.(eds), *Cognitive Linguistics: Current Applications and Future Perspectives,* 397-402. Mouton de Gruyter. (2005). 'Addressing an audience: time, place, and genre in Peter Van Straaten’s calendar cartoons.' *Humor* 18: 247-278. (2005). 'Visual representations of the Idealized Cognitive Model of anger in the Asterix album *La Zizanie*.' *JoP* 37: 69-88. (2002). 'The conspiracy in *The comfort of strangers* -- narration in the novel and the film.' *L&L* 11: 131-147.
Announced on LINGUIST :	Pictorial Metaphor in Advertising  Multimodal Metaphor
Courses Taught:	Pictorial and Multimodal Metaphor Documentary Film Animation Film Narration in Fiction and Film Structure and Rhetoric of Multimodal Representations. Narrative across Media (Amsterdam University College, 2010-2011).
Academic Paper Abstract:	Bildliche und multimodale Metaphern in Werbespots Visual Representations of the Idealized Cognitive Model of Anger in the Asterix Album 'La Zizanie' A Course in Pictorial and Multimedial Metaphor: Lecture 1 Pictorial Runes in 'Tintin and the Picaros' Multimodal Metaphor in Ten Dutch TV Commercials The Source-Path-Goal Schema in the Autobiographical Journey Documentary: McElwee, Van der Keuken, Cole Addressing an Audience: Time, place, and genre in Peter Van Straaten's calendar cartoons
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