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Jost Gippert: Our Featured Linguist!

"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more



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What is English? And Why Should We Care?

By: Tim William Machan

To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.


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Medical Writing in Early Modern English

Edited by Irma Taavitsainen and Paivi Pahta

This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.


Book Information

   

Title: Translating Into Success
Edited By: Robert C. Sprung
Series Title: ATA Scholarly Monograph Series XI
Description:

The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and techniques for managing foreign-language communication. This book presents select case studies that illustrate the state-of-the-art of language management. It covers a cross-section of sectors, each of which has particular subtleties in language management: 7 software localization 7 finance 7 medical devices 7 automotive The book also covers a cross-section of topical and strategic issues: 7 time-to-market (scheduling challenges; simultaneous release in multiple languages) 7 global terminology management 7 leveraging Internet, intranet, and email 7 centralized versus decentralized management models 7 financial and budgeting techniques 7 human factors; management issues unique to language projects 7 technological innovation in language management (terminology tools, automatic translation) The target audience is language professionals involved with the management aspect of language projects. This includes translators and linguists, managers at language-service providers, language managers at manufacturing/service companies, educators and language/translation students. The heart of the book is the concept of the case study, particularly the Harvard Business School case-study model. Industry leaders and analysts provide some 15 case studies covering the spectrum of language applications. Readable and nonacademic--it can serve both as a text for those studying language and translation, as well as those in the field who need to know the "state-of-the-art" in language management.

Publication Year: 2000
Publisher: John Benjamins
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Translation
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Hardback
ISBN: 155619630X
ISBN-13: 9781556196300
Prices: U.S. $ 149
 
Format: Paperback
ISBN: 1556196318
ISBN-13: 9781556196317
Prices: U.S. $ 44.95
 
Format: Hardback
ISBN:
ISBN-13: N/A
Prices: NLG 100.00