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Book Information

   

Title: Perspectives on Multimodality
Edited By: Eija Ventola
Cassily Charles
Martin Kaltenbacher
URL: http://www.benjamins.com/cgi-bin/t_bookview.cgi?bookid=DDCS%206
Series Title: Document Design Companion Series 6
Description:

This volume sign posts several paths of multimodality research and
theory-building today. The chapters represent a cross-section of current
perspectives on multimodal discourse with a special focus on theoretical
and methodological issues (mode hierarchies, modelling semiotic resources
as multiple semiotic systems, multimodal corpus annotation). In addition,
it discusses a wide range of applications for multimodal description in
fields like mathematics, entertainment, education, museum design, medicine
and translation.


Table of contents

Introduction
Eija Ventola and Martin Kaltenbacher 1-6

Part I - Multimodal Issues

In between Modes: Language and Image in Printed Media
Hartmut Stöckl 9-30

Modelling Multiple Semiotic Systems: The Case of Gesture and Speech
Peter Muntigl 31-50

Problematising 'Semiotic Resource'
Victor Lim Fei 51-62

Multimodality and Empiricism: Preparing for a Corpus-based Approach to the
Study of Multimodal Meaning-making
John Bateman, Judy Delin and Renate Henschel 65-87

Part II - Analyses and Applications

On the Effectiveness of Mathematics
Kay O'Halloran 91-117

Multimodality in Language Teaching CD-ROMs
Martin Kaltenbacher 119-136

The Multiple Modes of Dirty Dancing: A Cultural Studies Approach to
Multimodal Discourse Analysis
Markus Rheindorf 137-152

Multimodal Text Analysis and Subtitling
Christopher Taylor 153-172

Multimodality in the Translation of Humour in Comics
Klaus Kaindl 173-192

Multimodality in Operation: Language and Picture in a Museum
Andrea Hofinger and Eija Ventola 193-209

Drawing on Theories of Inter-semiotic Layering to Analyse Multimodality in
Medical Self-Counselling Texts and Hypertexts
Eva Martha Eckkrammer 211-226

On the Multimodality of Interpreting in Medical Briefings for Informed
Consent: Using Diagrams to Impart Knowledge
Kristin Bührig 227-241

Index 243-248

Publication Year: 2004
Publisher: John Benjamins
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Applied Linguistics
Discourse Analysis
Linguistic Theories
Pragmatics
Text/Corpus Linguistics
Semiotics
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Versions:
Format: Hardback
ISBN: 158811595X
ISBN-13: 9781588115959
Pages: x, 250 pp.
Prices: U.S. $ 128
 
Format: Hardback
ISBN: 9027232067
ISBN-13: N/A
Pages: x, 250 pp.
Prices: Europe EURO 95.00