Drawing on wide cultural knowledge and experience, Shi-xu critiques universalism in discourse studies in terms of its adherence to the western intellectual model, its whiteness and cultural singularity. In this book he offers a more culturally pluralist approach that advocates the construction of theory and use of methodology from an innovative position in-between Eastern and Western cultures. He provides a set of practical discourse research strategies,illustrated by a set of culturally wide ranging texts, to send out a call to discourse analysts who want to look beyond their own intellectual traditions towards a culturally- based discourse analysis relevant to current global realities.