Publishing Partner: Cambridge University Press CUP Extra Publisher Login
amazon logo
More Info

New from Oxford University Press!


May I Quote You on That?

By Stephen Spector

A guide to English grammar and usage for the twenty-first century, pairing grammar rules with interesting and humorous quotations from American popular culture.

New from Cambridge University Press!


The Cambridge Handbook of Endangered Languages

Edited By Peter K. Austin and Julia Sallabank

This book "examines the reasons behind the dramatic loss of linguistic diversity, why it matters, and what can be done to document and support endangered languages."

Book Information

Sun Image

Title: Politicians and Rhetoric
Subtitle: The Persuasive Power of Metaphor
Written By: Jonathan Charteris-Black

Metaphor is vital to the language of political leadership because it
mediates between conscious rational ideology and unconscious myth. Drawing
on 'corpus linguistics' techniques, this fascinating study of political
rhetoric shows how metaphor was used by: Winston Churchill to create a myth
of Britain as a heroic warrior; Martin Luther King to create a myth of
himself as a messiah; Margaret Thatcher to activate the myth of Boedicia;
and George W. Bush to sustain a moral accounting myth that appeals to
American ethics. Rhetorical analysis reveals how Bill Clinton used rhetoric
to restore his credibility through creating a vulnerable image of moral
regeneration, and how Tony Blair developed a conviction rhetoric in which
he is a dynamic agent in a mythological struggle between good and evil.
Comparisons between these politicians serve to identify the role of
metaphor in establishing ethical integrity, and rhetoric heightening
emotional impact, policy communication, and in political myth creation.

Publication Year: 2004
Publisher: Palgrave Macmillan
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Text/Corpus Linguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Format: Hardback
ISBN: 1403946892
ISBN-13: N/A
Pages: 256
Prices: U.K. £ 45