"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more
To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.
This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.
Metaphor is vital to the language of political leadership because it
mediates between conscious rational ideology and unconscious myth. Drawing
on 'corpus linguistics' techniques, this fascinating study of political
rhetoric shows how metaphor was used by: Winston Churchill to create a myth
of Britain as a heroic warrior; Martin Luther King to create a myth of
himself as a messiah; Margaret Thatcher to activate the myth of Boedicia;
and George W. Bush to sustain a moral accounting myth that appeals to
American ethics. Rhetorical analysis reveals how Bill Clinton used rhetoric
to restore his credibility through creating a vulnerable image of moral
regeneration, and how Tony Blair developed a conviction rhetoric in which
he is a dynamic agent in a mythological struggle between good and evil.
Comparisons between these politicians serve to identify the role of
metaphor in establishing ethical integrity, and rhetoric heightening
emotional impact, policy communication, and in political myth creation.