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Book Information

   

Title: English Media Texts - Past and Present: Language and textual structure
Edited By: Friedrich Ungerer
Description:

This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet presentations. The studies focus on the wide range of text types in 18th century newspapers and the interpersonal strategies of pamphlets; they pursue the development of the persuasive potential of headlines and advertisements right down to the sophisticated postmodernist and multilingual examples of today. Other topics are the definition and structure of news stories and commentaries, the interpersonal and multi-modal aspects of talkshows, and more radically, the questioning of the journalist's role in the age of the internet. Generally the stress is on the attention-getting side of media texts rather than on the manipulative qualities investigated by critical discourse analysis.

Publication Year: 2001
Publisher: John Benjamins
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BibTex: View BibTex record
Linguistic Field(s): Pragmatics
Subject Language(s): English
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Versions:
Format: Hardback
ISBN: 1556197985
ISBN-13: 9781556197987
Prices: U.S. $ 155