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Book Information


Title: Introducing Social Semiotics
Written By: Theo van Leeuwen

Social Semiotics is a lively introduction to the ways in which different
aspects of modern society combine to create meaning. These 'semiotic
resources' surrounding us include obvious modes of communication such as
language, gesture, images and music, but also less obvious ones such as
food, dress and everyday objects, all of which carry cultural value and

Social Semiotics uses a wide variety of texts including photographs,
adverts, magazine pages and film stills to explain how meaning is created
through complex semiotic interactions. Practical exercises and examples-as
wide ranging as furniture arrangements in public places, advertising
jingles, photojournalism, and the rhythm of a rapper's speech-provide
readers with the knowledge and skills they need to be able to analyze and
also produce successful multimodal texts and designs.

The book traces the development of semiotic resources through particular
channels such as the history of the press and advertising; and explores how
and why these resources change over time, for reasons such as advancing

Featuring a full glossary of terms, exercises, discussion points and
suggestions for further reading, Social Semiotics makes concrete the
complexities of meaning making and is essential reading for anyone
interested in how communication works.

Publication Year: 2004
Publisher: Routledge (Taylor and Francis)
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BibTex: View BibTex record
Linguistic Field(s): Semantics
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Format: Hardback
ISBN: 0415249430
ISBN-13: N/A
Pages: 336
Prices: U.S. $ 96.95

Format: Paperback
ISBN: 0415249449
ISBN-13: N/A
Pages: 336
Prices: U.S. $ 29.95