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Jost Gippert: Our Featured Linguist!

"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more



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What is English? And Why Should We Care?

By: Tim William Machan

To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.


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Medical Writing in Early Modern English

Edited by Irma Taavitsainen and Paivi Pahta

This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.


Book Information

   

Title: Introducing Social Semiotics
Written By: Theo van Leeuwen
Description:

Social Semiotics is a lively introduction to the ways in which different
aspects of modern society combine to create meaning. These 'semiotic
resources' surrounding us include obvious modes of communication such as
language, gesture, images and music, but also less obvious ones such as
food, dress and everyday objects, all of which carry cultural value and
significance.

Social Semiotics uses a wide variety of texts including photographs,
adverts, magazine pages and film stills to explain how meaning is created
through complex semiotic interactions. Practical exercises and examples-as
wide ranging as furniture arrangements in public places, advertising
jingles, photojournalism, and the rhythm of a rapper's speech-provide
readers with the knowledge and skills they need to be able to analyze and
also produce successful multimodal texts and designs.

The book traces the development of semiotic resources through particular
channels such as the history of the press and advertising; and explores how
and why these resources change over time, for reasons such as advancing
technology.

Featuring a full glossary of terms, exercises, discussion points and
suggestions for further reading, Social Semiotics makes concrete the
complexities of meaning making and is essential reading for anyone
interested in how communication works.

Publication Year: 2004
Publisher: Routledge (Taylor and Francis)
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Semantics
Sociolinguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Hardback
ISBN: 0415249430
ISBN-13: N/A
Pages: 336
Prices: U.S. $ 96.95

 
 
Format: Paperback
ISBN: 0415249449
ISBN-13: N/A
Pages: 336
Prices: U.S. $ 29.95