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It's Been Said Before

By Orin Hargraves

It's Been Said Before "examines why certain phrases become clichés and why they should be avoided -- or why they still have life left in them."

New from Cambridge University Press!


Sounds Fascinating

By J. C. Wells

How do you pronounce biopic, synod, and Breughel? - and why? Do our cake and archaic sound the same? Where does the stress go in stalagmite? What's odd about the word epergne? As a finale, the author writes a letter to his 16-year-old self.

Book Information

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Title: Persuading People
Subtitle: An Introduction to Rhetoric
Written By: Robert Cockcroft
Susan Cockcroft

This book suggests ways of actively enhancing the persuasive skills of the
student or general reader, through insights gained from analysing ancient
and modern rhetoric. It shows persuaders 'matching and moment' as they woo
or provoke an audience, engage emotion, locate issues and construct
arguments, and provides 'hands on' opportunities for experimenting with
style and content. Combining theory and practice, this updated second
edition makes extensive use of both contemporary and earlier examples to
support its own persuasive aims and responsibilities to its audience.

Publication Year: 2005
Publisher: Palgrave Macmillan
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BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
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Format: Paperback
ISBN: 1403921822
ISBN-13: N/A
Pages: 272
Prices: U.K. £ 17.99