Publishing Partner: Cambridge University Press CUP Extra Publisher Login
amazon logo
More Info


New from Oxford University Press!

ad

Words in Time and Place: Exploring Language Through the Historical Thesaurus of the Oxford English Dictionary

By David Crystal

Offers a unique view of the English language and its development, and includes witty commentary and anecdotes along the way.


New from Cambridge University Press!

ad

The Indo-European Controversy: Facts and Fallacies in Historical Linguistics

By Asya Pereltsvaig and Martin W. Lewis

This book "asserts that the origin and spread of languages must be examined primarily through the time-tested techniques of linguistic analysis, rather than those of evolutionary biology" and "defends traditional practices in historical linguistics while remaining open to new techniques, including computational methods" and "will appeal to readers interested in world history and world geography."


Book Information

   
Sun Image

Title: Persuading People
Subtitle: An Introduction to Rhetoric
Written By: Robert Cockcroft
Susan Cockcroft
Description:

This book suggests ways of actively enhancing the persuasive skills of the
student or general reader, through insights gained from analysing ancient
and modern rhetoric. It shows persuaders 'matching and moment' as they woo
or provoke an audience, engage emotion, locate issues and construct
arguments, and provides 'hands on' opportunities for experimenting with
style and content. Combining theory and practice, this updated second
edition makes extensive use of both contemporary and earlier examples to
support its own persuasive aims and responsibilities to its audience.

Publication Year: 2005
Publisher: Palgrave Macmillan
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Paperback
ISBN: 1403921822
ISBN-13: N/A
Pages: 272
Prices: U.K. £ 17.99