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Jost Gippert: Our Featured Linguist!

"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more



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What is English? And Why Should We Care?

By: Tim William Machan

To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.


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Medical Writing in Early Modern English

Edited by Irma Taavitsainen and Paivi Pahta

This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.


Book Information

   

Title: Written Communication Across Cultures
Subtitle: A Sociocognitive Perspective on Business Genres
Written By: Yunxia Zhu
URL: http://www.benjamins.com/cgi-bin/t_bookview.cgi?bookid=P%26bns%20141
Series Title: Pragmatics & Beyond New Series 141
Description:

This book explores effective written communication across cultures both
theoretically and practically. Specifically it conceptualizes
cross-cultural genre study and compares English and Chinese business
writing collected from Australia, New Zealand and China. It is also one of
those inspired by contrastive rhetoric but has contributed innovatively and
uniquely by incorporating research findings from genre analysis, in
particular, the sociocognitive genre perspective into this cross-cultural
study.

On the one hand, the endeavor represents an in-depth theoretical
exploration by considering not only discourse community and cognitive
structuring, but also the deep semantics of genre and intertextuality,
while broadening genre study by integrating insights from cross-cultural
communication as well as the Chinese perspectives. On the other hand, the
book also addresses pragmatic issues. As a particular feature, it solicits
professional members' intercultural viewpoints; thus confirming the shared
social "stock of knowledge" employed in the culturally defined writing
conventions.

Last but not least, this book explores the implications for genre education
and training, and develops an appropriate model for cross-cultural genre
learning, which encourages learning through legitimate peripheral
participation and intercultural learning in business organizations.


Table of contents

List of figures xi
List of tables xiii
Notation conventions xv
Preface xvii–xviii
1. Introduction and outline 1–7
2. Communication across cultures 9–25
3. Conceptual framework: A dual perspective 27–60
4. Research design 61–69
5. Comparing English and Chinese sales letters 71–99
6. Comparing English and Chinese sales invitations 101–122
7. Comparing English and Chinese business faxes 123–154
8. Cross-Cultural genre teaching: Actions and implications 155–176
9. Summaries and conclusions 177–188
References 189–202
Appendices 203–208
Name index 209–211
Subject Index 213–215

Publication Year: 2005
Publisher: John Benjamins
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Applied Linguistics
Discourse Analysis
Pragmatics
Sociolinguistics
Subject Language(s): Chinese, Mandarin
English
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Hardback
ISBN: 9027253846
ISBN-13: N/A
Pages: xviii,216
Prices: Europe EURO 105.00
U.S. $ 142