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Words Onscreen

By Naomi S. Baron

Words Onscreen "explores how technology is reshaping our understanding of what it means to read."


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Communication Accommodation Theory

Edited by Howard Giles

Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it.


Book Information

   
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Title: Marketing Identities Through Language
Subtitle: English and Global Imagery in French Advertising
Written By: Elizabeth Martin
URL: http://www.palgrave.com/products/Catalogue.aspx?is=1403949840
Description:

Elizabeth Martin explores the impact of globalization on the language of
French advertising, showing that English and global imagery play an
important role in tailoring global campaigns to the French market, with
media companies undeterred by the attempts through legislation to curb
language mixing in the media.

Publication Year: 2005
Publisher: Palgrave Macmillan
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Sociolinguistics
Subject Language(s): English
French
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Versions:
Format: Hardback
ISBN: 1403949840
ISBN-13: N/A
Pages: 304
Prices: U.K. £ 55.00