Publishing Partner: Cambridge University Press CUP Extra Publisher Login
amazon logo
More Info


New from Oxford University Press!

ad

Speaking American: A History of English in the United States

By Richard W. Bailey

"Takes a novel approach to the history of American English by focusing on hotbeds of linguistic activity throughout American history."


New from Cambridge University Press!

ad

Language, Literacy, and Technology

By Richard Kern

"In this book, Richard Kern explores how technology matters to language and the ways in which we use it. Kern reveals how material, social and individual resources interact in the design of textual meaning, and how that interaction plays out across contexts of communication, different situations of technological mediation, and different moments in time."


Book Information

   
Sun Image

Title: Marketing Identities Through Language
Subtitle: English and Global Imagery in French Advertising
Written By: Elizabeth Martin
URL: http://www.palgrave.com/products/Catalogue.aspx?is=1403949840
Description:

Elizabeth Martin explores the impact of globalization on the language of
French advertising, showing that English and global imagery play an
important role in tailoring global campaigns to the French market, with
media companies undeterred by the attempts through legislation to curb
language mixing in the media.

Publication Year: 2005
Publisher: Palgrave Macmillan
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Sociolinguistics
Subject Language(s): English
French
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Hardback
ISBN: 1403949840
ISBN-13: N/A
Pages: 304
Prices: U.K. £ 55.00