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Raciolinguistics

Edited by H. Samy Alim, John R. Rickford, and Arnetha F. Ball

Raciolinguistics "Brings together a critical mass of scholars to form a new field dedicated to theorizing and analyzing language and race together."


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Sociolinguistics from the Periphery

By Sari Pietikäinen, FinlandAlexandra Jaffe, Long BeachHelen Kelly-Holmes, and Nikolas Coupland

Sociolinguistics from the Periphery "presents a fascinating book about change: shifting political, economic and cultural conditions; ephemeral, sometimes even seasonal, multilingualism; and altered imaginaries for minority and indigenous languages and their users."


Book Information

   
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Title: Marketing Identities Through Language
Subtitle: English and Global Imagery in French Advertising
Written By: Elizabeth Martin
URL: http://www.palgrave.com/products/Catalogue.aspx?is=1403949840
Description:

Elizabeth Martin explores the impact of globalization on the language of
French advertising, showing that English and global imagery play an
important role in tailoring global campaigns to the French market, with
media companies undeterred by the attempts through legislation to curb
language mixing in the media.

Publication Year: 2005
Publisher: Palgrave Macmillan
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Sociolinguistics
Subject Language(s): English
French
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
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Versions:
Format: Hardback
ISBN: 1403949840
ISBN-13: N/A
Pages: 304
Prices: U.K. £ 55.00