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"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more

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Book Information


Title: Read the Cultural Other
Subtitle: Forms of Otherness in the Discourses of Hong Kong's Decolonization
Edited By: Odette Ambouroue
Manfred Kienpointner
Jan Servaes
URL: http://www.degruyter.com/rs/bookSingle.cfm?isbn=3-11-018268-8&fg=SK&L=E
Series Title: Language, Power, and Social Process 14

A ground-breaking work, Read the Cultural Other argues that non-Western
discourses cannot be contained in a 'general', 'universal', or 'integrated'
model of linguistic communication or discourse, but must be understood from
a culturally pluralist perspective. Proceeding from this standpoint, it
offers a variety of innovative analyses of China and Hong Kong's discourses
on the decolonization of the latter. Drawing on culturally different
methods and local cultural context, these studies reveal the discursive
complexity, diversity, and forms of otherness of Hong Kong and China.

- Takes a comprehensive look at China and Hong Kong's non-Western discourses.
- Now available as an affordable paperback.
- Of interest to Teachers, Researchers, and Graduate Students in Discourse,
Communication, and Media Studies.

are available. For more information, please visit www.degruyter.com or
contact Julia Ulrich at julia.ulrich@degruyter.com .

(All examination and desk copy requests are subject to publisher approval.
Examination and Desk copies can only be sent to institutional addresses.)

Shi-xu is Professor at Zhejiang University, Hangzhou, China.
Manfred Kienpointner is Professor at the Universität Innsbruck, Austria.
Jan Servaes is Professor at the University of Queensland, Brisbane, Australia.


Part 1. Paradigmatic reorientation

The study of non-Western discourse by Shi-xu
Communication theory and the Western bias by Denis McQuail
Towards multiculturalism in discourse studies by Shi-xu and Robert Maier
Beyond differences in cultural values and modes of communication by Jan Servaes

Part 2. The discursive dominance of the West
Reporting the Hong Kong transition: A comparative analysis of news coverage
in Europe and Asia by Jan Servaes and Sankaran Ramanathan
The contest over Hong Kong: Revealing the power practices of the Western
media by Shi-xu and Manfred Kienpointner
Hong Kong’s press freedom: A comparative sociology of Western and Hong
Kong’s views by Junhao Hong

Part 3. Complexity, diversity and Otherness of non-Western discourse
Unfamiliar voices from the Other: Exploring forms of Otherness in the media
discourses of China and Hong Kong by Shi-xu
Media and metaphor: Exploring the rhetoric in China’s and Hong Kong’s
public discourses on Hong Kong and China by Lee Cher-Leng
Voices of missing identity: A study of contemporary Hong Kong literary
writings by Kwok-kan Tam
Identity and interactive hypermedia: A discourse analysis of web diaries by
Hong Cheng and Guofang Wan
Narrating Hong Kong history: A critical study of mainland China’s
historical discourse from a Hong Kong perspective by Lawrence Wang-chi Wong
A nascent paradigm for non-Western discourse studies: An epilogue by
Narcisa Paredes-Canilao


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Publication Year: 2006
Publisher: De Gruyter Mouton
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Format: Paperback
ISBN: 3110182688
ISBN-13: N/A
Pages: ix, 244
Prices: U.S. $ 32.95