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New from Oxford University Press!


Language Planning as a Sociolinguistic Experiment

By: Ernst Jahr

Provides richly detailed insight into the uniqueness of the Norwegian language development. Marks the 200th anniversary of the birth of the Norwegian nation following centuries of Danish rule

New from Cambridge University Press!


Acquiring Phonology: A Cross-Generational Case-Study

By Neil Smith

The study also highlights the constructs of current linguistic theory, arguing for distinctive features and the notion 'onset' and against some of the claims of Optimality Theory and Usage-based accounts.

New from Brill!


Language Production and Interpretation: Linguistics meets Cognition

By Henk Zeevat

The importance of Henk Zeevat's new monograph cannot be overstated. [...] I recommend it to anyone who combines interests in language, logic, and computation [...]. David Beaver, University of Texas at Austin

Book Information


Title: Semiotics: The Basics
Series Title: Basics Series

"This is the best introduction to semiotics I have read.
Comprehensive, accessible and interesting, it is an invaluable resource for both beginners and more advanced students." -Guy Cook,
University of Reading

Following the successful Basics format, this is the book for anyone coming to semiotics for the first time. Using jargon- free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out what a sign and a text are, what codes we take for granted, how semiotics can be used in textual analysis and who Saussure,
Pierce, Barthes and Jakobson are and why they are important. Features include a glossary of key terms and realistic suggestions for further reading. This book also has a highly-developed and long-established online version of the book at: Part of the Basics series.

February 2002: 288 pp: 28 illus
HB: 0415265932: $65.00 £30.00
PB: 0415265940: $15.95 £9.99

List of Illustrations
Relation to Linguistics
Language and Parole
Why Study Semiotics?
1. Models of the Sign
Two Sides of a Page * The Relational System * Arbitrariness
The Peircean Model * Relativity * Symbolic Mode * Iconic Mode
Indexical Mode * Modes Not Types * Changing Relations *
Digital and Analogue * Types and Tokens
Rematerializing the Sign * Hjelmslev's Framework
2. Signs and Things
Naming Things * Referentiality * Modality
The Word Is Not the Thing * Empty Signifiers
3. Analyzing Structures
Horizontal and Vertical Axes *The Syntagmatic Dimension
Conceptual Relations * Spatial Relations * Sequential Relations
Structural Relations * The Paradigmatic Dimension
The Commutation Test * Oppositions *
The Language of Opposition * Us and Them * Alignment
Markedness * Valorizing Term B * The Semiotic Square
4. Challenging the Literal
Rhetorical Tropes * Metaphor * Metonymy * Synecdoche * Irony
Master Tropes * Denotation and Connotation * Myth
5. Codes
Types of Codes * Perceptual Codes * Social Codes
Textual Codes * Codes of Realism * Invisible Editing
Broadcast and Narrowcast Codes * Interaction of Textual Codes
6. Textual Interactions
Modes of Communication * The Positioning of the Subject
Adopting a Perspective * Modes of Address * Reading Positions
Intertextuality * Problematizing Authorship
Reading as Rewriting * No Text Is an Island * Intratextuality
Bricolage * Types and Degress of Intertextuality
7. Limitations and Strengths
Imperialism * Form and Function * Inescapable Frames
Post-structuralist Semiotics * Strengths of Semiotic Analysis
Mediation * The Construction of Meanings and Subjects
Semiotic Modes

Publication Year: 2002
Publisher: Routledge (Taylor and Francis)
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): General Linguistics
Not Applicable
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Format: Hardback
ISBN: 0415265932
ISBN-13: N/A
Pages: 288
Prices: 65.00

Format: Paperback
ISBN: 0415265940
ISBN-13: N/A
Pages: 288
Prices: 15.95