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Jost Gippert: Our Featured Linguist!

"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more



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What is English? And Why Should We Care?

By: Tim William Machan

To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.


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Medical Writing in Early Modern English

Edited by Irma Taavitsainen and Paivi Pahta

This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.


Book Information

   

Title: Language, Communication and the Economy
Edited By: Guido Erreygers
Geert Jacobs
URL: http://www.benjamins.com/cgi-bin/t_bookview.cgi?bookid=DAPSAC%2016
Series Title: Discourse Approaches to Politics, Society and Culture 16
Description:

This volume brings together a number of wide-ranging, transdisciplinary
research articles on the interface between discourse studies and economics.
It explores in what way economics can contribute to the analysis of
discursive practices in various institutional settings as well as
investigating what role discourse studies can play in economic research.
The contributors are linguists, communication scholars, economists and
other social scientists drawing on various traditions including Critical
Discourse Analysis, Cognitive Linguistics, ethnography and the literature
on the rhetoric of economics and on economic storytelling. All articles are
essentially empirical, focusing on the details of actual language use. The
type of data analysed ranges from the minutes of university policy meetings
and large-scale corpora of newspaper language, over books of economic
theory from both well-respected economists and monetary cranks, to cartoons
from The Economist.


Table of contents

Preface vii

Introduction
Guido Erreygers and Geert Jacobs 1–5

I. Critique
Communication and commodification: Global economic change in
sociolinguistic perspective
Deborah Jane Cameron 9–23

For-profit discourse in the nonprofit and public sectors
Gerlinde Hardt-Mautner 25–44

Education, discourse and the market: On the merger of two schools of
applied economics
Geert Jacobs and Katja Pelsmaekers 45–69

II. Method
Headlines and cartoons in the economic press: Double grounding as a
discourse supportive strategy
Geert Brône and Kurt Feyaerts 73–99

Blended conceptualisation in trade flow diagrams: Rise expression from
cognitive highlighting to fictive motion, a French-Italian perspective
Paul Sambre 101–125

'Models': Normative or technical? Public discourse on companies
Chris Braecke 127–149

III. History
What goes up, must come down: Images and metaphors in early macroeconomic
theory
Peter Rosner 153–178

Outline of a genealogy of the value of the entrepreneur
Campbell Jones and André Spicer 179–197

A.R. Orage and the reception of Douglas's social credit theory
Walter Van Trier 199–229

Name index 231–234

Subject index 235–239

Publication Year: 2005
Publisher: John Benjamins
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Pragmatics
Sociolinguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Hardback
ISBN: 9027227063
ISBN-13: N/A
Pages: 239
Prices: Europe EURO 120.00
U.S. $ 162