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This volume brings together a number of wide-ranging, transdisciplinary
research articles on the interface between discourse studies and economics.
It explores in what way economics can contribute to the analysis of
discursive practices in various institutional settings as well as
investigating what role discourse studies can play in economic research.
The contributors are linguists, communication scholars, economists and
other social scientists drawing on various traditions including Critical
Discourse Analysis, Cognitive Linguistics, ethnography and the literature
on the rhetoric of economics and on economic storytelling. All articles are
essentially empirical, focusing on the details of actual language use. The
type of data analysed ranges from the minutes of university policy meetings
and large-scale corpora of newspaper language, over books of economic
theory from both well-respected economists and monetary cranks, to cartoons
from The Economist.
Table of contents
Preface vii
Introduction
Guido Erreygers and Geert Jacobs 1–5
I. Critique
Communication and commodification: Global economic change in
sociolinguistic perspective
Deborah Jane Cameron 9–23
For-profit discourse in the nonprofit and public sectors
Gerlinde Hardt-Mautner 25–44
Education, discourse and the market: On the merger of two schools of
applied economics
Geert Jacobs and Katja Pelsmaekers 45–69
II. Method
Headlines and cartoons in the economic press: Double grounding as a
discourse supportive strategy
Geert Brône and Kurt Feyaerts 73–99
Blended conceptualisation in trade flow diagrams: Rise expression from
cognitive highlighting to fictive motion, a French-Italian perspective
Paul Sambre 101–125
'Models': Normative or technical? Public discourse on companies
Chris Braecke 127–149
III. History
What goes up, must come down: Images and metaphors in early macroeconomic
theory
Peter Rosner 153–178
Outline of a genealogy of the value of the entrepreneur
Campbell Jones and André Spicer 179–197
A.R. Orage and the reception of Douglas's social credit theory
Walter Van Trier 199–229
Name index 231–234
Subject index 235–239
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