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New from Oxford University Press!


It's Been Said Before

By Orin Hargraves

It's Been Said Before "examines why certain phrases become clichés and why they should be avoided -- or why they still have life left in them."

New from Cambridge University Press!


Sounds Fascinating

By J. C. Wells

How do you pronounce biopic, synod, and Breughel? - and why? Do our cake and archaic sound the same? Where does the stress go in stalagmite? What's odd about the word epergne? As a finale, the author writes a letter to his 16-year-old self.

Book Information


Title: Multimodal Discourse Analysis
Subtitle: Systemic Functional Perspectives
Edited By: Kay L O'Halloran
Series Title: Open Linguistics

This book brings together cutting-edge research on multimodal texts and
the 'discourses' generated through the interaction of two or more semiotic
modes of communication; for example language, dynamic and static visual
images, architecture and three-dimensional objects in the realm of
material lived-in space, electronic media, film and print. This includes
the study of transition and phase, camera and body movement, typography,
layout and the use of colour, and how such choices orientate the viewer to
particular readings of the text and context.

The contributors collected within this volume use the systemic functional
approach to present frameworks which are used to analyze how meaning is
generated within a series of case studies. The result is a comprehensive
survey of the ways in which enhanced meaning emerges through the
interaction of more than one mode of communication.

Multimodal Discourse Analysis will be useful to researchers interested in
the application of systemic functional linguistics to media studies,
discourse analysis and coginitive linguistics.

Publication Year: 2006
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
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Format: Paperback
ISBN: 0826488773
ISBN-13: N/A
Pages: 252
Prices: U.K. £ 25
U.S. $ 49.95