This book brings together cutting-edge research on multimodal texts and
the 'discourses' generated through the interaction of two or more semiotic
modes of communication; for example language, dynamic and static visual
images, architecture and three-dimensional objects in the realm of
material lived-in space, electronic media, film and print. This includes
the study of transition and phase, camera and body movement, typography,
layout and the use of colour, and how such choices orientate the viewer to
particular readings of the text and context.
The contributors collected within this volume use the systemic functional
approach to present frameworks which are used to analyze how meaning is
generated within a series of case studies. The result is a comprehensive
survey of the ways in which enhanced meaning emerges through the
interaction of more than one mode of communication.
Multimodal Discourse Analysis will be useful to researchers interested in
the application of systemic functional linguistics to media studies,
discourse analysis and coginitive linguistics.