While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis, offering students and academics valuable tools for identifying possible discrepancies between the world and the way it is represented through various mediational means. The authors' common aim is one of assisting the audience in reading between the lines, thus offering a variety of approaches that may contribute to a better understanding of how ideologies possibly work and how they may be denaturalised from text and image.

The articles in part I look at rethorical strategies used in meaning construction processes unfolding in various kinds of mass media. Part II focuses on the re-semiotization of meaning and looks at how analysing the combination of text and image may contribute to a better understanding of ideological processes brought about by multimodal resources. Foreword by Ruth Wodak.

Table of contents

Preface vii–xii

Introduction: Images in/and news in a globalised world Ruth Wodak 1–16

Part I: Media constructions of meaning: Rhetorical strategies and intersubjective positioning Semiosis, ideology and mediation: A dialectical view Norman L. Fairclough 19–35

Evaluative semantics and ideological positioning in journalistic discourse: A new framework for analysis Peter R.R. White 37–67

Identity and stance taking in news interviews: A case study Pentti Haddington 69–95

De-naturalizing ideology: Presupposition and Appraisal in biotechnology press releases Inger Lassen 97–118

Understanding public discourse about violence and crime: A challenge for critical discourse analysis at school Francesco Caviglia 119–146

Part II: Resemiotized meaning: Analysing images and ideologies From our plan to my promises: Multimodal shifts in political advertisements Anders Horsbøl 149–172

Icons as ideology: A media construction Judith Cross 173–192

Getting attention in the media: Interdiscursivity and ideology in advertisements Henrik Rahm 193–210

The big picture: The role of the lead image in print feature stories Dorothy Economou 211–233

News bulletin captions as ideological indices Konstantinos Kostoudis 235–249

Index 251–254

"The first book which systematically brings together critical discourse analysis and multimodality. An important step forward." Theo Van Leeuwen, University of Technology, Sydney