Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it.
The making of models to encode knowledge is an intrinsic feature of human cognitive life. Signs, texts, codes, and various other representational forms are the direct outcomes of innate model-making systems. This book presents a methodological framework, developed from the field of biosemiotics, for studying semiotic phenomena as modeling processes. It presents a descriptive system for uniting semiotics and biology so that the