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Book Information


Title: Asian Business Discourse(s)
Edited By: Francesca Bargiela
Maurizio Gotti
Series Title: Linguistic Insights. Studies in Language and Communication. Vol. 29

This book reflects the vigorous interest in studies of business
discourse(s) and culture(s) emerging from various Asian communities. It
also records the diversity of methodological approaches, ontological
perspectives and topics characterising a number of studies conducted by
Asian and Western scholars on cultural and linguistic strategies and
preferences identifiable in Asian or Asian-Western business interactions.

The volume is structured in two parts, including chapters that address
linguistic and textual issues (Part I) and cultural and pragmatic issues
(Part II) of Asian business discourse(s). Even though the different domains
identified – linguistic, textual, pragmatic and cultural – have been
combined to provide useful organising labels, they remain strictly
interrelated as their occurrence and variation have significant
implications on one another.


Francesca Bargiela-Chiappini/Maurizio Gotti: Introduction
Dániel Zoltán Kádár: Power and Profit: The Role of Elevating / Denigrating
Forms of Address in Pre-modern Chinese Business Discourse
Kenneth Kong: Metaphors in Network Marketing Discourse: Language, Ideology
and Organisational Culture in Hong Kong
Miranda Lee: Uniqueness of Asian Promotion Discourse: A Contrastive Study
of Hong Kong Bilingual Texts and Native English Texts
Yunxia Zhu: Effective Communication in Chinese Business Fax Writing
Habil Hadina/Shameem Rafik-Galea: Communicating at the Workplace: Insights
into Malaysian Electronic Business Discourse
Bertha Du-Babcock: Communication Behaviors in Intra- and Inter-cultural
Decision-making Meetings
Carl Hinze: Looking into 'Face': The Importance of Chinese "Mian" and
"Lian" as Emic Categories
Michael Haugh: What Does 'Face' Mean to the Japanese? Understanding the
Import of 'Face' in Japanese Business Interactions
Winnie Cheng/Martin Warren: Well I have a Different Thinking you know: A
Corpus-driven Study of Disagreement in Hong Kong Business Discourse
Song Mei Lee-Wong: Raising Awareness of Hedging in Chinese Business
Letters: Linguistic Symbol of Precision or Politeness?
Yeonkwon Jung: Power and Politeness in Korean Business Correspondence
Carmela Briguglio: Developing an Understanding of English as a Global
Language for a Business Setting.

The Editors:

Francesca Bargiela-Chiappini, Senior Research Fellow at Nottingham Trent
University, has been working on business discourse since 1990. Her research
has covered, among others, intercultural pragmatics, management discourse
and organisational communication in joint ventures. Her publications
include "Managing Language: the Discourse of Corporate Meetings", "The
Languages of Business: An International Perspective" (both with Sandra
Harris) and "Writing Business: Genres, Media and Discourses" (with
Catherine Nickerson).

Maurizio Gotti is Professor of English Linguistics at the University of
Bergamo. He is currently President of the Italian Association of University
Language Centres and Director of CERLIS, the research centre on specialized
languages based at the University of Bergamo. His main research areas are
the features and origins of specialized discourse ("I linguaggi
specialistici", "Robert Boyle and the Language of Science", "Specialized
Discourse: Linguistic Features and Changing Conventions").

Publication Year: 2005
Publisher: Peter Lang AG
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BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Subject Language(s): Chinese, Mandarin
Negeri Sembilan Malay
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Format: Paperback
ISBN: 3039108042
ISBN-13: N/A
Pages: 350
Prices: Europe EURO 59.00
U.S. $ 70.95
U.K. £ 41.30