A vivid commentary on Jewish survival and Jewish speech communities that will be enjoyed by the general reader, and is essential reading for students and researchers interested in the study of Middle Eastern languages, Jewish studies, and sociolinguistics.
Linguistic Insights. Studies in Language and Communication. Vol. 38
This volume originates from the editors' interest in one of the most
relevant fields of research these days: Intercultural and International
Business Communication. The needs of the business world to communicate
effectively at an international level in order to overcome language
differences have proved to be a fascinating topic for many scholars.
International business discourse is culturally-situated and therefore
context-dependent, and all three – discourse, culture and context – play a
key role in the communication process. The present contributions analyse
this topic under the perspective of theory, research and teaching.
Different scholars have offered their views on the subject, presenting
contributions on different areas related to business communication all over
Juan C. Palmer-Silveira/Miguel F. Ruiz-Garrido/Inmaculada Fortanet-Gómez:
Introduction: Facing the Future of Intercultural and International Business
Leena Louhiala-Salminen/Mirjaliisa Charles: English as the Lingua Franca of
International Business Communication: Whose English? What English?
Bertha Du-Babcock/Richard D. Babcock: Developing Linguistic and Cultural
Competency in International Business Communication
Aud Solbjørg Skulstad: Genre Analysis of Corporate Communication
Belinda Crawford Camiciottoli: Corporate Earnings Calls: a Hybrid Genre?
Frank van Meurs/Hubert Korzilius/Adriënne den Hollander: The Persuasive
Effect of the Use of English in External Business Communication on
Non-Native Speakers of English: an Experimental Case Study of the Impact of
the Use of English on a Dutch Job Site
Yunxia Zhu: Cross-Cultural Genre Study: a Dual Perspective
Hilkka Yli-Jokipii: Translating Professional Discourse: a Genre-Based View
on Corporate ESP
Jakob Lauring: The Exclusive Group
Expatriates Working against Corporate Goals
Britt-Louise Gunnarsson: Swedish Companies and their Multilingual Practice
Vijay K. Bhatia/Jane Lung: Corporate Identity and Generic Integrity in
Julio C. Giménez: International Business Communication: Helping Advanced
Learners of English Cope with the Demands
Gina Poncini: Evaluation in Written and Spoken Business Discourse:
Integrating Research into Teaching.