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New from Oxford University Press!


It's Been Said Before

By Orin Hargraves

It's Been Said Before "examines why certain phrases become clichés and why they should be avoided -- or why they still have life left in them."

New from Cambridge University Press!


Sounds Fascinating

By J. C. Wells

How do you pronounce biopic, synod, and Breughel? - and why? Do our cake and archaic sound the same? Where does the stress go in stalagmite? What's odd about the word epergne? As a finale, the author writes a letter to his 16-year-old self.

Book Information


Title: The Discourse of Advertising Second Edition
Written By: Guy Cook

The second-edition of The Discourse of Advertising has been substantially revised and includes new material from advertisements for Philips, Wonderbra, Wrigleys and others. Cook argues that advertisements are always engaged in a complex interaction with the texts around them-music and images-and the people who make and experience them.

Publication Year: 2001
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Text/Corpus Linguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Format: Hardback
ISBN: 0415234549
ISBN-13: N/A
Pages: 272
Prices: $80.00 #50.00

Format: Hardback
ISBN: 0415234557
ISBN-13: N/A
Pages: 272
Prices: $25.95 #15.99