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New from Oxford University Press!


May I Quote You on That?

By Stephen Spector

A guide to English grammar and usage for the twenty-first century, pairing grammar rules with interesting and humorous quotations from American popular culture.

New from Cambridge University Press!


The Cambridge Handbook of Endangered Languages

Edited By Peter K. Austin and Julia Sallabank

This book "examines the reasons behind the dramatic loss of linguistic diversity, why it matters, and what can be done to document and support endangered languages."

Book Information

Sun Image

Title: Sun, Sea, Sex and the Unspoilt Countryside.
Subtitle: How the English language makes tourists out of readers.
Written By: Gloria Cappelli

"Sun, Sea, Sex and the Unspoilt Countryside. How the English language makes
tourists out of readers" provides an introductory overview of the way in
which the English language is used in tourism discourse across genres.
Through the detailed linguistic analysis of selected excerpts from written
tourist materials (advertisements, brochures, travel articles, guidebooks,
websites, travelogues, etc.), the major written genres of tourism discourse
are introduced and the characteristics of "tourism English" as a type of
specialized language are described. The book features a selection of
authentic materials produced for the English-speaking world, as well as
guidelines - in the form of a questionnaire - for the identification of the
major dimensions of tourism discourse from the linguistic point of view.

"Sun, Sea, Sex and the Unspoilt Countryside" is especially intended for
undergraduate university students working to become professionals in the
tourism industry. It can also be of interest for students of English for
Specific Purposes (ESP) and of Linguistics, in that it attempts to cast
some light on the way in which the English language shapes destinations,
represents cross-cultural differences and "persuades, lures, woos, and
seduces millions of human beings" (Graham Dann, 1996), and in so doing,
converts them from potential into actual clients by presenting them with
exactly what they expect to be presented with, be it sun, sea, sex or the
unspoilt countryside.

Table of contents


Part I - Theoretical Issues

Chapter 1
Some theoretical issues

Part II - English in Pre-Trip Promotional Materials

Chapter 2

Chapter 3

Chapter 4
Commercial and Promotional Websites

Chapter 5
Travel Articles

Part III - English in On-Trip Informational Materials

Chapter 6

Part IV - English in Post-Trip Writing

Chapter 7
Post-trip Feedback

Chapter 8


Publication Year: 2006
Publisher: Pari Publishing Sas
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BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Subject Language(s): English
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Format: Paperback
ISBN: 8890196025
ISBN-13: 9788890196027
Pages: 344
Prices: Europe EURO 20.00