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Jost Gippert: Our Featured Linguist!

"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more



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What is English? And Why Should We Care?

By: Tim William Machan

To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.


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Medical Writing in Early Modern English

Edited by Irma Taavitsainen and Paivi Pahta

This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.


Book Information

   
Sun Image

Title: Sun, Sea, Sex and the Unspoilt Countryside.
Subtitle: How the English language makes tourists out of readers.
Written By: Gloria Cappelli
URL: http://www.paripublishing.com/books/sunseasex/
Description:

"Sun, Sea, Sex and the Unspoilt Countryside. How the English language makes
tourists out of readers" provides an introductory overview of the way in
which the English language is used in tourism discourse across genres.
Through the detailed linguistic analysis of selected excerpts from written
tourist materials (advertisements, brochures, travel articles, guidebooks,
websites, travelogues, etc.), the major written genres of tourism discourse
are introduced and the characteristics of "tourism English" as a type of
specialized language are described. The book features a selection of
authentic materials produced for the English-speaking world, as well as
guidelines - in the form of a questionnaire - for the identification of the
major dimensions of tourism discourse from the linguistic point of view.

"Sun, Sea, Sex and the Unspoilt Countryside" is especially intended for
undergraduate university students working to become professionals in the
tourism industry. It can also be of interest for students of English for
Specific Purposes (ESP) and of Linguistics, in that it attempts to cast
some light on the way in which the English language shapes destinations,
represents cross-cultural differences and "persuades, lures, woos, and
seduces millions of human beings" (Graham Dann, 1996), and in so doing,
converts them from potential into actual clients by presenting them with
exactly what they expect to be presented with, be it sun, sea, sex or the
unspoilt countryside.


Table of contents

Acknowledgments
Introduction

Part I - Theoretical Issues

Chapter 1
Some theoretical issues


Part II - English in Pre-Trip Promotional Materials

Chapter 2
Advertising

Chapter 3
Brochures

Chapter 4
Commercial and Promotional Websites

Chapter 5
Travel Articles


Part III - English in On-Trip Informational Materials

Chapter 6
Guidebooks

Part IV - English in Post-Trip Writing

Chapter 7
Post-trip Feedback

Chapter 8
Conclusions

References

Publication Year: 2006
Publisher: Pari Publishing Sas
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Sociolinguistics
Subject Language(s): English
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Paperback
ISBN: 8890196025
ISBN-13: 9788890196027
Pages: 344
Prices: Europe EURO 20.00