Genre, Relevance and Global Coherence seeks to explain how discourse types or genre may influence the addressee's inferential processes in identifying the communicator's intention. It examines global coherence-based accounts as well as proposals based on Gricean pragmatics, arguing that the key to a solution lies in the interplay of the cognitive and communicative principles of relevance proposed by Sperber & Wilson. It unravels intricate relations between cognitive mechanisms, communicative principles and expectations of relevance in complex ostensive stimuli such as texts.