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Title: The Map and the Landscape
Subtitle: Norms and practices in genre
Edited By: Paul Gillaerts
Philip A Shaw
Series Title: Linguistic Insights. Studies in Language and Communication. Vol. 43

This volume explores the complex relations between norms and exemplars of
genres from business and technical communication. Contributors compare a
variety of types of norm with textual practices in a variety of ways. The
genres examined are typical of the range of audiences and media of
workplace and business communication: product withdrawal notices, press
releases, job ads, oral presentations, sales letters and tenders,
chairman's reports, and technical reports. They are compared with norms set
by teachers, by unimaginative practice, by more or less self-appointed
experts, or by practitioners who may not share the national or professional
culture of their colleagues. However accurate these may be, they never do
justice to the complexity of 'reality'. The contributors to this volume use
a wide variety of methods in their attempt to capture this reality. Many
analyse texts, but all combine this procedure with at least one other
approach and often more: questionnaires, experiments assessing the effect
of manipulated texts, analysis of practitioner comments, and use of natural
sources of practitioner judgements like awards for good practice.


Paul Gillaerts/Philip Shaw: Introduction: Genre and Norm

Paul Gillaerts: Direct Mail: Generic Integrity and Genre Norms

Birgitte Norlyk: Clashing Norms: Job Ads or Job Narratives

Elizabeth de Groot: The Genre Context of English Annual General Reports
Published by Dutch and British Corporations

Frank van Meurs/Hubert Korzilius/Adriënne den Hollander: Testing the Effect
of a Genre's Form on its Target Group

Brigitte Planken/Dennis van Mierlo/Frank van Meurs: Testing the Effect of
Genre Content

Dorien van de Mieroop: The Implications of Identity and Fact Construction
for the Genre of Informative Speeches

Bas Andeweg/Jaap de Jong: Start with a Story: Theory versus Practice of the
Anecdote as Speech Introduction Technique

Geert Jacobs: The Dos and Don'ts of Writing Press Releases (and how
Learners Act upon them)

Richard Nordberg/Philip Shaw: Norms and Power in Learner Genres and
Workplace Genres

Miguel F. Ruiz-Garrido: Conceptualising and Teaching Business Reports.

Publication Year: 2007
Publisher: Peter Lang AG
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BibTex: View BibTex record
Linguistic Field(s): Applied Linguistics
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Format: Paperback
ISBN: 9783039111824
ISBN-13: N/A
Pages: 256
Prices: U.S. $ 48.95
U.K. £ 28.80
Europe EURO 41.20