Featuring a wide range of exercises, examples, and images, this textbook
provides a practical way of analysing the discourses of the global media
industries. Building on a comprehensive introduction to the history and
theory of global media communication, specific case studies of lifestyle
and entertainment media are explored with examples from films, global
women's magazines, Vietnamese news reporting and computer war games.
Finally this book investigates how global media communication is produced,
looking at the formats, languages and images used in creating media
materials, both globally and in localised forms.
At a time when the media is becoming increasingly global, often with the
same films, news and television programmes shown all over the world; Global
Media Discourse provides an accessible, lively introduction into how
globalisation is changing the language and communicative practices of the
media. Integrating a range of approaches, including political economy,
discourse analysis and ethnography, this book will be of particular
interest to students of media and communication studies, applied
linguistics, and (critical) discourse analysis.