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Description:
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New opportunities in the global workplace have heightened interest in
business studies. In response to this trend, this book presents an in-depth
analysis of a corpus of authentic business studies lectures, focusing on
spoken, academic, disciplinary and professional features (e.g., speech
rate, interactive devices, specialized lexis) that are crucial to
comprehension, but often problematic for non-native speakers. The
investigation adopts an original multi-pronged approach including
quantitative, qualitative and comparative analyses. It utilizes techniques
drawn mainly from corpus linguistics and discourse analysis, but also
integrates observational and ethnographic methods to provide unique
extra-linguistic insights. The study is thus a full-circle interpretive
account of this dynamic spoken genre where academia and profession
converge. The book shows how business studies lectures are characterised by
a synergy of discourses and communicative channels that reflect the
community of practice, highlighting the need to help international business
students develop multiple literacies to overcome present and future
challenges.
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