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Words Onscreen

By Naomi S. Baron

Words Onscreen "explores how technology is reshaping our understanding of what it means to read."


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Communication Accommodation Theory

Edited by Howard Giles

Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it.


Book Information

   
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Title: The Language of Advertising
Subtitle: Written Texts, Second Edition
Written By: Angela Goddard
Series Title: Intertext
Description:

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

Publication Year: 2002
Publisher: Routledge (Taylor and Francis)
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Applied Linguistics
Sociolinguistics
Text/Corpus Linguistics
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Versions:
Format: Paperback
ISBN: 0415278031
ISBN-13: N/A
Pages: 144
Prices: 16.95