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New from Oxford University Press!


It's Been Said Before

By Orin Hargraves

It's Been Said Before "examines why certain phrases become clichés and why they should be avoided -- or why they still have life left in them."

New from Cambridge University Press!


Sounds Fascinating

By J. C. Wells

How do you pronounce biopic, synod, and Breughel? - and why? Do our cake and archaic sound the same? Where does the stress go in stalagmite? What's odd about the word epergne? As a finale, the author writes a letter to his 16-year-old self.

Book Information

Sun Image

Title: The Language of Advertising
Subtitle: Written Texts, Second Edition
Written By: Angela Goddard
Series Title: Intertext

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

Publication Year: 2002
Publisher: Routledge (Taylor and Francis)
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Applied Linguistics
Text/Corpus Linguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Format: Paperback
ISBN: 0415278031
ISBN-13: N/A
Pages: 144
Prices: 16.95