Publishing Partner: Cambridge University Press CUP Extra Publisher Login
amazon logo
More Info


New from Oxford University Press!

ad

The Language Hoax

By John H. McWhorter

The Language Hoax "argues that that all humans process life the same way, regardless of their language."


New from Cambridge University Press!

ad

Language and Development in Africa

By H. Ekkehard Wolff

Language and Development in Africa "discusses the resourcefulness of languages, both local and global, in view of the ongoing transformation of African societies as much as for economic development.. "


Book Information

   
Sun Image

Title: The Language of Advertising
Subtitle: Written Texts, Second Edition
Written By: Angela Goddard
Series Title: Intertext
Description:

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

Publication Year: 2002
Publisher: Routledge (Taylor and Francis)
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Applied Linguistics
Sociolinguistics
Text/Corpus Linguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Paperback
ISBN: 0415278031
ISBN-13: N/A
Pages: 144
Prices: 16.95