Publishing Partner: Cambridge University Press CUP Extra Publisher Login
amazon logo
More Info


New from Oxford University Press!

ad

Cognitive Literary Science

Edited by Michael Burke and Emily T. Troscianko

Cognitive Literary Science "Brings together researchers in cognitive-scientific fields and with literary backgrounds for a comprehensive look at cognition and literature."


New from Cambridge University Press!

ad

Intonation and Prosodic Structure

By Caroline Féry

Intonation and Prosodic Structure "provides a state-of-the-art survey of intonation and prosodic structure."


Book Information

   
Sun Image

Title: The Language of Advertising
Subtitle: Written Texts, Second Edition
Written By: Angela Goddard
Series Title: Intertext
Description:

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

Publication Year: 2002
Publisher: Routledge (Taylor and Francis)
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Applied Linguistics
Sociolinguistics
Text/Corpus Linguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Paperback
ISBN: 0415278031
ISBN-13: N/A
Pages: 144
Prices: 16.95