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Title: The Use of English in Institutional and Business Settings
Subtitle: An Intercultural Perspective
Edited By: Giuliana Garzone
Cornelia Ilie
Series Title: Linguistic Insights. Studies in Language and Communication. Vol. 34

This book explores the intercultural problems related to the widespread use
of English in written and oral communication by native and non-native
speakers in institutional and business settings. Each chapter looks at a
different set of issues emerging from the confrontation of cultures across
national, institutional and organizational discourse communities, taking an
intercultural or cross-cultural approach. The focus is on workplace
settings, both in institutional and business contexts (e.g. politics,
public services, media, international corporate communication, advertising,
business negotiations, etc.). The theme is all the more interesting today
not only in consideration of the sheer magnitude of this phenomenon and its
capillary spread, but above all on account of the pervasive penetration of
English into professional and workplace contexts as a communication
language also for local/internal communication. The complexity of
intercultural communication as an object of research is reflected in the
variety of the topics explored, the range of settings investigated, and the
diversity of methodological approaches taken.


Giuliana Garzone: Introduction - Paola Catenaccio: Constructing Identities
in the Fashion Industry: Building Brand and Customer Image through Press
Releases - Delia Chiaro: A Question of Taste: Translating the Flavour of
Italy - Marinel Gerritsen/Catherine Nickerson/Corine van den Brandt/Rogier
Crijns/Nuriá Dominguez/Frank van Meurs/Ulrike Nederstigt: English in Print
Advertising in Germany, Spain and the Netherlands: Frequency of Occurrence,
Comprehensibility and the Effect on Corporate Image - Cornelia Ilie:
British, 'Consensus' vs. Swedish 'Samförstånd' in Parliamentary Debates -
Daniela Wawra: On Course for the Next Stage of Success: the Annual Reports
of U.S. and Japanese Companies - Kumiko Murata: The Discourses of Pro- and
Anti-Whaling in the British and Japanese News Editorials: A Comparative
Cultural Perspective - Maria Cristina Paganoni: Recontextualizing Language:
Indian Activists and the Recasting of English - Stefanie Zilles Pohle:
Offers in Irish English and German Business Negotiations: A Cross-Cultural
Pragmatic Analysis - Grahame T. Bilbow: Saking and not Speaking Across
Cultures - Ora-Ong Chakorn: Written Business Invitations: A Cross-Cultural
Rhetorical Analysis - Gina Poncini: Communicating within and across
Professional Worlds in an Intercultural Setting - Carmen Valero
Garcés/Bruce Downing: Modes of Communication between Suppliers of Services
and Non-native English-speaking Users: Doctor-Patient Interaction - Cynthia
Kellett Bidoli: The Linguistics Conference Setting: A Comparative Analysis
of Intercultural Disparities during English to Italian Sign Language
Interpretation - Catherine Nickerson: English as a Lingua Franca in
Business Contexts: Strategy or Hegemony?

Publication Year: 2007
Publisher: Peter Lang AG
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Text/Corpus Linguistics
Subject Language(s): English
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Format: Paperback
ISBN-13: 9783039108893
Pages: 372
Prices: U.S. $ 79.95
U.K. £ 39.80
Europe EURO 61.20
Europe EURO 65.50
Europe EURO 67.30