This book investigates how the media have become self-referential or self-reflexive instead of mediating between the real or fictional worlds about which their messages pretend to be and between the audience that they wish to inform, counsel, or entertain. The concept of self-reference is viewed very broadly. Self-reflexivity, metatexts, metapictures, metamusic, metacommunication, as well as intertextual, and intermedial references are all conceived of as forms of self-reference, although to different degrees and levels.

The contributions focus on the semiotic foundations of reference and self-reference, discuss the transdisciplinary context of self-reference in postmodern culture, and examine original studies from the worlds of print advertising, photography, film, television, computer games, media art, web art, and music. A wide range of different media products and topics is discussed including self-promotion on TV, the TV show "Big Brother", the TV format “historytainment”, media nostalgia, the documentation of documentation in documentary films, Marilyn Monroe in photographs, humor and paradox in animated films, metacommunication in computer games, metapictures, metafiction, metamusic, body art, and net art.

OF INTEREST TO: Students and Researchers in the Fields of Communication, Semiotics, Culture, Media, Film, Television, Cyberculture (Computer Games, Net Art, etc.), and Musicology

To order, please contact:

Rhenus Medien Logistik GmbH & Co. KG Justus-von-Liebig-Straße 1 86899 Landsberg Tel.: +49-(0) 8191-97000-214 Fax: +49-(0) 8191-97000-594 e-mail: degruyter@de.rhenus.com

For USA, Canada, Mexico:

Walter de Gruyter, Inc. PO Box 960 Herndon, VA 20172-0960 Tel.: +1 (703) 661 1589 Tel. Toll-free +1 (800) 208 8144 Fax: +1 (703) 661 1501 e-mail: degruytermail@presswarehouse.com Please visit our website for other publications by Mouton de Gruyter: http://www.mouton-publishers.com/

For free demo versions of Mouton de Gruyter’s multimedia products, please visit http://www.mouton-online.com/

Prices are subject to change. Prices do not include postage and handling.